RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
1. Looking up the technologies, analytics tools, and services used by your competitors and industry leaders. 2. Checking what has changed technology-wise on the website of your competitor, since you've noticed an improvement in their rankings or other website improvements. You can even set up alerts to receive emails every time a new change was made to the technology of the website you're interested in (usually your top competitors').
Being able to search for companies that are currently evaluating solutions in your space.
The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
We were considering changing a hosting provider because we were not happy with the speed of our website. So, we used SimilarTech to look up which hosting providers our competitors and some other faster websites were using, to help us make an informed choice.
When the company was considering a new live chat vendor, we also used SimilarTech to see what software some of the best websites on the web are using.
Given the tasks SimilarTech was designed for, I don't really think there are any issues with it. It's hard to think of a situation where I couldn't get the information I needed from SimilarTech.
I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
Overall SimilarTech had a positive impact, as it saves a lot of time (days) when it comes to research of the competition and new up-and-coming technologies for our website.
Moreover, it helps to monitor updates on the websites of the industry leaders, and to keep up with tech.
