Rally Software vs. Salesforce Agentforce Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Rally Software
Score 7.6 out of 10
N/A
Rally Software headquartered in Boulder, Colorado developed the Rally agile software development / ALM platform which was acquired by CA Technologies and rebranded as CA Agile Central. After CA's acquisition by Broadcom the software was once again rebranded as Rally.N/A
Agentforce Marketing
Score 7.7 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Rally SoftwareSalesforce Agentforce Marketing
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Rally SoftwareAgentforce Marketing
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Rally SoftwareSalesforce Agentforce Marketing
Considered Both Products
Rally Software
Chose Rally Software
Rally is very good in tracking, compared with others, and also reporting is made very helpful for our business growth, tracking the deliverables, and making sure we have the proper capacity planning for completing the project in a timely manner. really Rally made us very happy …
Agentforce Marketing

No answer on this topic

Features
Rally SoftwareSalesforce Agentforce Marketing
Project Management
Comparison of Project Management features of Product A and Product B
Rally Software
7.8
4 Ratings
4% above category average
Salesforce Agentforce Marketing
-
Ratings
Task Management8.84 Ratings00 Ratings
Resource Management8.04 Ratings00 Ratings
Gantt Charts7.04 Ratings00 Ratings
Scheduling8.84 Ratings00 Ratings
Support for Agile Methodology8.84 Ratings00 Ratings
Support for Waterfall Methodology7.84 Ratings00 Ratings
Document Management7.34 Ratings00 Ratings
Email integration8.54 Ratings00 Ratings
Mobile Access7.03 Ratings00 Ratings
Timesheet Tracking7.33 Ratings00 Ratings
Change request and Case Management6.73 Ratings00 Ratings
Budget and Expense Management8.33 Ratings00 Ratings
Search7.34 Ratings00 Ratings
Visual planning tools8.04 Ratings00 Ratings
Agile Development
Comparison of Agile Development features of Product A and Product B
Rally Software
7.3
4 Ratings
7% below category average
Salesforce Agentforce Marketing
-
Ratings
DevOps Tool Integrations6.33 Ratings00 Ratings
Code Review6.01 Ratings00 Ratings
Code Collaboration8.01 Ratings00 Ratings
Velocity Calculation7.84 Ratings00 Ratings
Dependencies and Blockers8.34 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Rally Software
-
Ratings
Salesforce Agentforce Marketing
7.5
171 Ratings
2% below category average
WYSIWYG email editor00 Ratings7.6122 Ratings
Dynamic content00 Ratings8.0153 Ratings
Ability to test dynamic content00 Ratings6.7112 Ratings
Landing pages00 Ratings7.6121 Ratings
A/B testing00 Ratings7.3151 Ratings
Mobile optimization00 Ratings6.8111 Ratings
Email deliverability reporting00 Ratings7.5132 Ratings
List management00 Ratings8.2129 Ratings
Triggered drip sequences00 Ratings7.595 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Rally Software
-
Ratings
Salesforce Agentforce Marketing
8.1
124 Ratings
4% above category average
Lead nurturing automation00 Ratings8.6109 Ratings
Lead scoring and grading00 Ratings8.1110 Ratings
Data quality management00 Ratings7.5116 Ratings
Automated sales alerts and tasks00 Ratings8.3101 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Rally Software
-
Ratings
Salesforce Agentforce Marketing
7.5
114 Ratings
1% above category average
Calendaring00 Ratings7.6103 Ratings
Event/webinar marketing00 Ratings7.497 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Rally Software
-
Ratings
Salesforce Agentforce Marketing
7.5
88 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.583 Ratings
Social profile integration00 Ratings7.539 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Rally Software
-
Ratings
Salesforce Agentforce Marketing
7.8
124 Ratings
6% above category average
Dashboards00 Ratings8.2118 Ratings
Standard reports00 Ratings7.7123 Ratings
Custom reports00 Ratings7.5100 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Rally Software
-
Ratings
Salesforce Agentforce Marketing
7.6
124 Ratings
2% above category average
API00 Ratings6.990 Ratings
Role-based workflow & approvals00 Ratings6.989 Ratings
Customizability00 Ratings7.0111 Ratings
Integration with Salesforce.com00 Ratings7.8113 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.814 Ratings
Integration with SugarCRM00 Ratings8.311 Ratings
Third-party software integrations00 Ratings7.324 Ratings
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Rally SoftwareSalesforce Agentforce Marketing
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Score 9.9 out of 10
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Score 8.4 out of 10
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Score 9.0 out of 10
Enterprises
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Score 8.4 out of 10
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User Ratings
Rally SoftwareSalesforce Agentforce Marketing
Likelihood to Recommend
8.7
(20 ratings)
8.0
(328 ratings)
Likelihood to Renew
9.0
(4 ratings)
8.1
(114 ratings)
Usability
8.0
(8 ratings)
8.4
(37 ratings)
Availability
10.0
(1 ratings)
10.0
(11 ratings)
Performance
7.0
(1 ratings)
9.6
(9 ratings)
Support Rating
5.7
(5 ratings)
7.0
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
7.0
(1 ratings)
8.1
(7 ratings)
Implementation Rating
8.0
(2 ratings)
3.0
(17 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
7.0
(1 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.3
(39 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Rally SoftwareSalesforce Agentforce Marketing
Likelihood to Recommend
Broadcom
Rally Software is well suited for large Agile or scrum teams who do sprints and it helps managing sprints and backlogs. It is well suited for organizations who want visibility into work being done and progress. Suitable for tracking is user stories, defects and release planning. Works well with CI CD too. It would not be suitable for small teams or startups. For teams that don't use agile. Teams who want lightweight tools like Jira. Companies with a limited budget.
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Salesforce
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
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Pros
Broadcom
  • There are dashboards that provide friendly and useful metrics at the team, program and portfolio levels which help get an easy and quick visual representation of what's going on.
  • Story management made easier, It offers a quick way of quickly entering a number of user stories without losing the overview, by just typing the title and selecting a few attributes directly in the overview screen.
  • Sprint management is seamless in CA Agile Central . It allows you to drag stories from the backlog to the sprints and back again. When a story is dragged into an sprint, it automatically checks the velocity for that sprint and indicates how many more story points can be chipped in. No more manual checking needed by scrum master with respect to allocation and team velocity.
  • Though CA Agile Central has many inbuilt apps, but it also has an App-SDK that allows you to build free app extensions using JavaScript and HTML. So, as per their needs, teams can customize & build various apps & dashboards.
  • Dashboard is an awesome feature which allows you to select and drag panels with all kinds of graphical information about the current sprints and releases.
  • It offers tremendous support for scaled Agile & almost all scaling frameworks are supported specifically tuned to SAFe .
  • CA Agile Central includes several applications but it also integrates well with Jira, Confluence, Jenkins, Eclipse, Subversion, IBM, HP, Salesforce.com and many other products to allow users to organize projects to their specifications. So you can still use Jira at a team level & CA Agile Central at the program & portfolio level for efficient tracking & management.
  • The custom tags are very helpful in segregating the user stories based on the project needs. Even though it's a very small feature, it is very effective ( you will realize why specifically if you are using Jira).
  • CA Central Agile enables agile delivery with ease and provides comprehensive features to track time-boxes, Work In Progress items of the forecast increments.
  • Backlog management is hassle free since you can either drag and drop your user stories to the desired position on the backlog, or change a setting and manually enter priorities as a number.
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Broadcom
  • User management is pretty basic and could be better. For example more filters and reports and more ability to do mass updates.
  • The report generator is very, very basic and is not WYSIWYG. It has limited filters to generate reports. Often a Scrum master will need to export data to Excel or a tool like Crystal Reports to get enhanced reporting capability.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
Read full review
Likelihood to Renew
Broadcom
  • To keep connecting my people, platform, and process for faster, smarter, better results.
  • Making the right contribution to the community. Use Agile and Lean processes to manage the work of your team.
  • Once you have tasted the positive result with Rally Software, you don't want to give up and come back to the old school of development pain any more.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Broadcom
Great UI, recent refresh was terrific. Great graphs and metrics, inline editing for updates, and a multitude of views on sprint progress make for a great team collaboration experience. There is also an active community and forums so that if you do need help, it is readily available
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Broadcom
Don’t recall ever being unavailable.
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Broadcom
The screens render relatively quickly but many actions that you would expect to require a single click require multiple clicks and pop-up windows. The extra windows and clicks make the product feel ponderous.
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Broadcom
I've had to use support only one time and my issue was eventually resolved but not because of my ticket--because others complained about the functionality taken away so they brought it back. My ticket was never answered or addressed. So I can't really say much for the support factor for Rally.
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Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Broadcom
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Broadcom
It more or less confirmed that we are using it the way they had in mind. We were hoping for a epiphany in terms of how we could use it better.

They also want to be a go to source for agile processes and have an online resource center. It’s not that great but had a couple of nuggets. It hasn’t really helped us too much and we are not too far off from the classical interpretation of agile.

I would recommend training, in particular for organizations that multiple on-going projects. The product seems optimized for larger, more complex teams and getting proper training on how to configure, administer and use the system would be beneficial
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Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Broadcom
Implementation of RALLY services and program satisfaction among various group,... 1) Dev Outcomes: How were our resiliencies, development, learning & practitioners “make them do the work,” but that they ask you to do it “in a way like before. 2) The Ops group: Just wish to make sure any change won't break current production envirements All the stake holders has to be on the same page
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Broadcom
Rally and Asana have comparable features and are both valuable project management tools, but Asana's user interface is well-organized and highly intuitive. It's easy to add tasks and collaborators, edit due dates, indicate progress on tasks, close out projects, etc. However, Rally's interface is somewhat cluttered and difficult to navigate. My team ended up choosing Asana over Rally due to these concerns.
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Salesforce
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
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Contract Terms and Pricing Model
Broadcom
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Broadcom
No answers on this topic
Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
Broadcom
  • it helped organizing many of the processes management use to communicate tasks with engineers, and provided detailed charts on the speed/blockage during any iteration
  • with time Rally became the main tool we used to track and report tasks/defects in our projects, but frequent service outages made it very hard to continue consider as a reliable solution
  • too much features is good, but for engineers a few features (User Stories section, iterations, defects, and Kanban boards) are necessary and the rest is just noise
  • Kanban board support is lacking
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Agentforce Marketing Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.