Rational BI vs. Cyfe, by Traject

Definitely well suited for small companies, but again many of their competitors are also well suited in this segment. We were in general happy with the solution provided, but I'm not blown away by their solution or support. If you want to get more data-driven visual boards with data displayed in nice graphics is in my opinion a good start, and here Rational BI delivers what it should.

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Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

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• Arrange data.
• Dashboard.
• Automatic reports.

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• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

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• Not seeing anything at this time, comprehensive product.

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• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Overall Rational BI is a valuable enterprise reporting tool for any data driven organization. It offers great depth and breadth of features for reporting and analytics that can lead to better business outcomes. Its easy to use and highly configurable to evolve to changing reporting needs of organizations of any scale.

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I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

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I haven't used the support myself, but my colleagues have been satisfied with the support. As I have understood from my colleagues the support is as you could expect. Still, the documentation could be better and that could avoid the need to contact their support, but overall we're still happy with the support as well.

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Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Rational BI allows a deeper data analysis with respect to the other software I experimented with. The velocity to perform the analysis is similar to the other one. The predictive analysis could be very useful, but at the moment I do not use it in my activities. Dashboards are nice and easy to understand.

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The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Allows folks to work on other items as reporting is done in the background.
• Scheduling and delivery of reports with one click.
• Single pane of management.
• Ease of use.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations