Remarkety vs. X Ads

If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.

Incentivized

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..

Incentivized

• Abandoned shopping cart automation.
• Targeted remarketing across social media and search.
• Email campaigns and behavior-based automation.
• Reporting.

Incentivized

• Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
• Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
• Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.

Incentivized

• The results from multiple emails cannot combine within a campaign.
• The order history is lost when customer email has been updated.
• Clunky dashboard.

Incentivized

• Limitation of characters to only 140.
• While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
• Not as many users as Facebook.

Incentivized

Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.

Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.

Incentivized

Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.

Incentivized

Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.

Incentivized

• More transactions
• Higher Order Value
• More Returning Customers

Incentivized

• One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
• Another positive impact is that due to having more followers, we now have more visits to our site.
• A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.

Incentivized