Lotame vs. Retargetly DMP

Retargetly DMP

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Lotame	Score 8.8 out of 10	N/A	Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).	N/A
Retargetly DMP	Score 0.0 out of 10	N/A	Retargetly DMP is, according to the vendor, the first non-enterprise data management platform. With it, anyone can collect data from digital media and offline sources like websites, apps, ad campaigns, CRM, email and more. Once the data is in, the platform overlaps hundreds of valuable 3rd party segments to provide robust analytics and insights about any audience. Retargetly DMP is integrated to push data into all of the top tier media activation platforms, and allows for full funnel reporting.…	$2,000 monthly, per license

Pricing

Lotame

Retargetly DMP

Editions & Modules

No answers on this topic

Basic: $2000.00
monthly, per license
Advanced: $5000.00
monthly, per license

Offerings

Pricing Offerings
Lotame	Retargetly DMP
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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Both versions include an unlimited number of data collection events and unique visitors. The Basic version allows for a maximum of 5 first-party domains or apps and doesn't allow for any sub-licenses. In the Advanced version, you'll be able to track data from 25 domains or apps and can do everything from one license or set up to 5 sub-licenses each with individual access.

More Pricing Information

Community Pulse
	Lotame	Retargetly DMP
Considered Both Products	Lotame Verified User Anonymous Chose Lotame We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / … Incentivized Helpful? Trevor Patch Marketing Technologist Chose Lotame Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something … Incentivized Helpful? Jim Cairl Director, Online Advertising and Operations Chose Lotame Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the … Incentivized Helpful? Verified User Anonymous Chose Lotame There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world. Incentivized Helpful?	Retargetly DMP No answer on this topic

Features

Lotame

Retargetly DMP

Data Collection

Comparison of Data Collection features of Product A and Product B
	Lotame 6.3 Ratings 26% below category average	Retargetly DMP - Ratings
Collection of first-party data	6.00 Ratings	00 Ratings
Collection of third-party data	9.00 Ratings	00 Ratings
Access to Third-party Data Providers	4.00 Ratings	00 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Lotame 7.7 Ratings 7% below category average	Retargetly DMP - Ratings
Audience taxonomy	7.00 Ratings	00 Ratings
Tag Management	8.00 Ratings	00 Ratings
Data Analysis Dashboard	8.00 Ratings	00 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Lotame 6.0 Ratings 28% below category average	Retargetly DMP - Ratings
Data Transfer	5.00 Ratings	00 Ratings
DSP integration	7.00 Ratings	00 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Lotame 6.5 Ratings 19% below category average	Retargetly DMP - Ratings
Campaign Analytics	6.00 Ratings	00 Ratings
Audience Analytics	7.00 Ratings	00 Ratings

Best Alternatives
	Lotame	Retargetly DMP
Small Businesses	MediaMath Score 7.4 out of 10	MediaMath Score 7.4 out of 10
Medium-sized Companies	Adobe Real-Time CDP Score 8.3 out of 10	Adobe Real-Time CDP Score 8.3 out of 10
Enterprises	Adobe Real-Time CDP Score 8.3 out of 10	Adobe Real-Time CDP Score 8.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Lotame	Retargetly DMP
Likelihood to Recommend	8.0 (0 ratings)	- (0 ratings)
Support Rating	8.0 (0 ratings)	- (0 ratings)

User Testimonials
	Lotame	Retargetly DMP
Likelihood to Recommend	Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged. Incentivized Trevor Patch Marketing Technologist Read full review	No answers on this topic
Pros	Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building. Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful. We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well. Incentivized Jim Cairl Director, Online Advertising and Operations Read full review	No answers on this topic
Cons	Platform can be slow at times Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	Lotame has been an excellent partner with MMP Incentivized Samantha Anis, CPA, CMA Senior Accountant Read full review	No answers on this topic
Alternatives Considered	We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	Helped us increase data revenue via their unbranded exchange. Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns. Verified User Anonymous Read full review	No answers on this topic
ScreenShots