Rio SEO is recognized as a leading SaaS search engine optimization platform, and includes many SEO automation and reporting features, including weekly SEO site and page-level reporting updates and competitor page-level tracking alerts and analysis, keyword analysis and management, auto deployment of SEO content with optimization of SEO-critical elements (e.g. URLs, titles, etc.), and also mobile and local SEO capabilities.
Covario, Inc owned and supported Rio SEO until its acquisition by Dentsu…
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Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$139.95
per month
Pricing
Rio SEO
Semrush
Editions & Modules
No answers on this topic
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Rio SEO
Semrush
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
17% discount for annual pricing.
More Pricing Information
Community Pulse
Rio SEO
Semrush
Features
Rio SEO
Semrush
SEO
Comparison of SEO features of Product A and Product B
Rio SEO
10.0
1 Ratings
26% above category average
Semrush
7.9
154 Ratings
3% above category average
SERP ranking tracking
10.01 Ratings
8.2150 Ratings
Keyword analysis
00 Ratings
8.6154 Ratings
Backlink management
00 Ratings
8.3147 Ratings
Page grader
00 Ratings
7.5129 Ratings
Competitive analysis
00 Ratings
8.5149 Ratings
Site audit / diagnostics
00 Ratings
8.0150 Ratings
Site recommendations
00 Ratings
7.6139 Ratings
Task management
00 Ratings
6.691 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Rio SEO
10.0
1 Ratings
28% above category average
Semrush
8.1
140 Ratings
7% above category average
Local SEO
10.01 Ratings
8.1128 Ratings
Social SEO
10.01 Ratings
8.0106 Ratings
Mobile SEO
10.01 Ratings
8.3113 Ratings
Global SEO
10.01 Ratings
8.2114 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
If you have a business with more than 20 locally serving locations you know how important local searches are. RIO SEO will help syndicate your information and their robust toolkit will help those types of businesses be successful online. Their all in one dashboard lets the user control every location without having to log in to multiple dashboards to make a change in Google, then Bing, then Yelp, etc.
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
The dashboard could be a bit more user-friendly. It takes some training to get used to.
Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to frustrate us and the clients. I cannot express in enough words my disdain for that service and how much of a refreshing change it was to work with a company like RIO that cared as much about our client success as we did.
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
Their tools allow us, a small boutique agency, to operate like a big agency.
Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.
Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.