What users are saying about
3 Ratings
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Score 8 out of 100
4 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Roku OneView (formerly Dataxu)

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
Sydney Lovegrove | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Pros

Roku OneView (formerly Dataxu)

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Roku OneView (formerly Dataxu)

  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
Sydney Lovegrove | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Roku OneView (formerly Dataxu)

Roku OneView (formerly Dataxu) 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Support Rating

Roku OneView (formerly Dataxu)

Roku OneView (formerly Dataxu) 10.0
Based on 1 answer
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Sydney Lovegrove | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Roku OneView (formerly Dataxu)

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Anonymous | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Roku OneView (formerly Dataxu)

  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
Sydney Lovegrove | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Roku OneView (formerly Dataxu)

Pricing Details

Roku OneView (formerly Dataxu)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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