SafeOpt vs. Zoho Campaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SafeOpt
Score 8.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$0
Up to 5,000 Monthly Uniques
Zoho Campaigns
Score 8.1 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
$0
Pricing
SafeOptZoho Campaigns
Editions & Modules
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
Up to 5,000 Monthly Uniques
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Offerings
Pricing Offerings
SafeOptZoho Campaigns
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$500 per brandNo setup fee
Additional Details
More Pricing Information
Features
SafeOptZoho Campaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SafeOpt
-
Ratings
Zoho Campaigns
9.2
24 Ratings
12% above category average
WYSIWYG email editor00 Ratings8.723 Ratings
Dynamic content00 Ratings8.124 Ratings
Ability to test dynamic content00 Ratings9.221 Ratings
Landing pages00 Ratings9.716 Ratings
A/B testing00 Ratings9.920 Ratings
Mobile optimization00 Ratings9.622 Ratings
Email deliverability reporting00 Ratings9.724 Ratings
List management00 Ratings9.323 Ratings
Triggered drip sequences00 Ratings8.618 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SafeOpt
-
Ratings
Zoho Campaigns
9.5
24 Ratings
20% above category average
Dashboards00 Ratings9.623 Ratings
Standard reports00 Ratings9.624 Ratings
Custom reports00 Ratings9.220 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SafeOpt
-
Ratings
Zoho Campaigns
9.7
2 Ratings
14% above category average
URL Validation00 Ratings10.02 Ratings
Link Tracking00 Ratings9.52 Ratings
Image Validation00 Ratings9.52 Ratings
Inbox Display00 Ratings10.02 Ratings
Email Accessibility Tools00 Ratings10.02 Ratings
Email Previews00 Ratings9.52 Ratings
Best Alternatives
SafeOptZoho Campaigns
Small Businesses
Mad Mimi
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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Emma by Marigold
Score 8.6 out of 10
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User Ratings
SafeOptZoho Campaigns
Likelihood to Recommend
8.0
(1 ratings)
7.6
(24 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
SafeOptZoho Campaigns
Likelihood to Recommend
AddShoppers
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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Zoho
It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
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Pros
AddShoppers
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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Zoho
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
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Cons
AddShoppers
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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Zoho
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
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Likelihood to Renew
AddShoppers
No answers on this topic
Zoho
Because I am a single user organization and the subscription is free for up to 3 users.
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Alternatives Considered
AddShoppers
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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Zoho
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
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Return on Investment
AddShoppers
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
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Zoho
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
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ScreenShots

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard