Sales Engine Media (discontinued) vs. Vero Cloud

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline. As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.

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• Awesome integration with CRM/SFDC.
• Support is US-based, free with subscription, and very helpful.
• Best workflow capability (drag and drop) I've seen in any comparable product.
• Custom templates are available for purchase and are great for branding.
• Easy to use landing pages.

• Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
• The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
• Campaign flows were fairly easy to create and define.

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• List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.

• While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
• The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
• While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.

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I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results

Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you

Manticore hardly ever has "product down time" and almost never during a normal work day for our company

Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send

The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved

Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page

It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate

We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.

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• Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
• Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning

• The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
• Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
• While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info