This review does not include a rating.
147 Ratings
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Score 6.6 out of 100
This review does not include a rating.

Feature Set Ratings

    Listening/monitoring

    8.5

    Salesforce Social Studio

    85%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Boolean keyword searches

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Publishing

    8.5

    Salesforce Social Studio

    85%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Content planning and scheduling

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Audience targeting

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Content optimization

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Workflow management

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Engagement

    7.6

    Salesforce Social Studio

    76%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Automated routing and prioritization

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Bulk actions

    3.1
    31%
    9 Ratings
    N/A
    0 Ratings

    Marketing

    5.5

    Salesforce Social Studio

    55%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Lead generation

    5.0
    50%
    8 Ratings
    N/A
    0 Ratings

    Content marketing

    5.0
    50%
    9 Ratings
    N/A
    0 Ratings

    Paid media management

    6.0
    60%
    7 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    6.0
    60%
    8 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.1

    Salesforce Social Studio

    81%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 7/7 features

    Twitter

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Facebook

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    LinkedIn

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Google+

    6.8
    68%
    6 Ratings
    N/A
    0 Ratings

    Instagram

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Pinterest

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    YouTube

    6.7
    67%
    6 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    8.6

    Salesforce Social Studio

    86%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Campaign success analytics

    8.9
    89%
    9 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Competitor analysis

    9.9
    99%
    7 Ratings
    N/A
    0 Ratings

    Account management

    9.5

    Salesforce Social Studio

    95%

    Social Data Intelligence SM2

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

    Role-based user permissions & privileges

    9.0
    90%
    8 Ratings
    N/A
    0 Ratings

    Mobile access

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Attribute Ratings

      Likelihood to Recommend

      10.0

      Salesforce Social Studio

      100%
      54 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Likelihood to Renew

      8.8

      Salesforce Social Studio

      88%
      38 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Usability

      9.0

      Salesforce Social Studio

      90%
      9 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Availability

      9.6

      Salesforce Social Studio

      96%
      10 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Performance

      8.4

      Salesforce Social Studio

      84%
      10 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Support Rating

      9.0

      Salesforce Social Studio

      90%
      20 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      In-Person Training

      10.0

      Salesforce Social Studio

      100%
      1 Rating

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Online Training

      7.6

      Salesforce Social Studio

      76%
      6 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Implementation Rating

      9.8

      Salesforce Social Studio

      98%
      12 Ratings

      Social Data Intelligence SM2

      N/A
      0 Ratings

      Likelihood to Recommend

      Salesforce

      If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
      Read full review

      Social Data Intelligence

      No answers on this topic

      Pros

      Salesforce

      • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
      • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
      • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
      • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
      • A keyword can be edited quickly to tailor the needs and the results were quick.
      Read full review

      Social Data Intelligence

      No answers on this topic

      Cons

      Salesforce

      • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
      • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
      • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
      Read full review

      Social Data Intelligence

      No answers on this topic

      Pricing Details

      Salesforce Social Studio

      Starting Price

      $0 Per Org Per Month

      Editions & Modules

      Salesforce Social Studio editions and modules pricing
      EditionModules
      Basic$1,000.001
      Pro$4,000.002
      Corporate$12,000.003
      Enterprise$40,000.004

      Footnotes

      1. Per Org Per Month
      2. Per Org Per Month
      3. Per Org Per Month
      4. Per Org Per Month

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Social Data Intelligence SM2

      Starting Price

      $400 per month

      Editions & Modules

      Social Data Intelligence SM2 editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Salesforce

        I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Usability

        Salesforce

        • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Reliability and Availability

        Salesforce

        The platform is rarely down
        Read full review

        Social Data Intelligence

        No answers on this topic

        Performance

        Salesforce

        No issues with performance.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Support Rating

        Salesforce

        I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
        Read full review

        Social Data Intelligence

        No answers on this topic

        Online Training

        Salesforce

        • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Implementation Rating

        Salesforce

        Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Alternatives Considered

        Salesforce

        We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Return on Investment

        Salesforce

        • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
        • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
        Read full review

        Social Data Intelligence

        No answers on this topic

        Add comparison