Salesforce Marketing Cloud Social Studio (retiring) vs. Social Data Intelligence SM2
Salesforce Marketing Cloud Social Studio (retiring) vs. Social Data Intelligence SM2
Product | Rating | Most Used By | Product Summary | Starting Price |
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Salesforce Marketing Cloud Social Studio (retiring) | N/A | Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024. | $1,000 Per Org Per Month | |
Social Data Intelligence SM2 | N/A | Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. After SDL acquired Alterian, they divested Social Data Intelligence and SM2 in 2017. Social Data Intelligence (formerly SM2) was a listening platform that competed directly with Radian6 and Sysomos. It is used by both enterprises and PR/marketing agencies. | $400 per month |
Salesforce Marketing Cloud Social Studio (retiring) | Social Data Intelligence SM2 | |||||||||||||||
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Editions & Modules |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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More Pricing Information |
Salesforce Marketing Cloud Social Studio (retiring) | Social Data Intelligence SM2 | |
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Top Cons |
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Listening/monitoring |
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Publishing |
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Engagement |
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Marketing |
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Channel coverage/integration |
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Reporting/analytics |
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Account management |
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Salesforce Marketing Cloud Social Studio (retiring) | Social Data Intelligence SM2 | |
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Small Businesses | Publer Score 9.8 out of 10 | Simplify360 Score 7.8 out of 10 |
Medium-sized Companies | Social Suite by Reputation.com Score 9.3 out of 10 | Mention Score 9.4 out of 10 |
Enterprises | Social Suite by Reputation.com Score 9.3 out of 10 | Social Suite by Reputation.com Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Salesforce Marketing Cloud Social Studio (retiring) | Social Data Intelligence SM2 | |
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Likelihood to Recommend | 8.9 (51 ratings) | - (0 ratings) |
Likelihood to Renew | 8.8 (38 ratings) | - (0 ratings) |
Usability | 9.0 (9 ratings) | - (0 ratings) |
Availability | 9.6 (5 ratings) | - (0 ratings) |
Performance | 8.4 (5 ratings) | - (0 ratings) |
Support Rating | 9.0 (8 ratings) | - (0 ratings) |
In-Person Training | 10.0 (1 ratings) | - (0 ratings) |
Online Training | 7.6 (6 ratings) | - (0 ratings) |
Implementation Rating | 9.8 (6 ratings) | - (0 ratings) |
Salesforce Marketing Cloud Social Studio (retiring) | Social Data Intelligence SM2 | |
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Likelihood to Recommend | Discontinued Products | Social Data Intelligence No answers on this topic |
Pros | Discontinued Products | Social Data Intelligence No answers on this topic |
Cons | Discontinued Products | Social Data Intelligence No answers on this topic |
Likelihood to Renew | Discontinued Products | Social Data Intelligence No answers on this topic |
Usability | Discontinued Products | Social Data Intelligence No answers on this topic |
Reliability and Availability | Discontinued Products | Social Data Intelligence No answers on this topic |
Performance | Discontinued Products | Social Data Intelligence No answers on this topic |
Support Rating | Discontinued Products | Social Data Intelligence No answers on this topic |
Online Training | Discontinued Products | Social Data Intelligence No answers on this topic |
Implementation Rating | Discontinued Products | Social Data Intelligence No answers on this topic |
Alternatives Considered | Discontinued Products | Social Data Intelligence No answers on this topic |
Return on Investment | Discontinued Products | Social Data Intelligence No answers on this topic |
ScreenShots |