What users are saying about
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Feature Set Ratings

  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 1 feature set: Account management
  • Viraltag ranks higher in 6 feature sets: Listening/monitoring, Publishing, Engagement, Marketing, Channel coverage/integration, Reporting/analytics

Listening/monitoring

8.5

Salesforce Social Studio

85%
9.0

Viraltag

90%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/4 features

Boolean keyword searches

7.0
70%
9 Ratings
10.0
100%
1 Rating

Filtering out noise/spam

7.0
70%
9 Ratings
8.0
80%
1 Rating

Sentiment analysis

10.0
100%
8 Ratings
9.0
90%
1 Rating

Broad channel coverage

10.0
100%
10 Ratings
9.0
90%
1 Rating

Publishing

8.5

Salesforce Social Studio

85%
9.3

Viraltag

93%
Viraltag ranks higher in 4/4 features

Content planning and scheduling

10.0
100%
10 Ratings
10.0
100%
2 Ratings

Audience targeting

8.0
80%
9 Ratings
9.0
90%
1 Rating

Content optimization

8.0
80%
8 Ratings
8.0
80%
2 Ratings

Workflow management

8.0
80%
10 Ratings
10.0
100%
2 Ratings

Engagement

7.6

Salesforce Social Studio

76%
8.3

Viraltag

83%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/3 features

Automated routing and prioritization

9.9
99%
9 Ratings
8.0
80%
2 Ratings

Customer interaction histories

9.9
99%
9 Ratings
9.0
90%
1 Rating

Bulk actions

3.1
31%
9 Ratings
8.0
80%
1 Rating

Marketing

5.5

Salesforce Social Studio

55%
9.5

Viraltag

95%
Viraltag ranks higher in 4/4 features

Lead generation

5.0
50%
8 Ratings
10.0
100%
1 Rating

Content marketing

5.0
50%
9 Ratings
9.0
90%
1 Rating

Paid media management

6.0
60%
7 Ratings
10.0
100%
1 Rating

Campaigns and promotions

6.0
60%
8 Ratings
9.0
90%
1 Rating

Channel coverage/integration

8.1

Salesforce Social Studio

81%
9.2

Viraltag

92%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/7 features

Twitter

9.0
90%
10 Ratings
9.0
90%
2 Ratings

Facebook

10.0
100%
10 Ratings
9.0
90%
2 Ratings

LinkedIn

10.0
100%
8 Ratings
9.0
90%
1 Rating

Google+

6.8
68%
6 Ratings
10.0
100%
1 Rating

Instagram

8.0
80%
7 Ratings
9.0
90%
1 Rating

Pinterest

6.5
65%
4 Ratings
9.0
90%
2 Ratings

YouTube

6.7
67%
6 Ratings
N/A
0 Ratings

Reporting/analytics

8.6

Salesforce Social Studio

86%
9.7

Viraltag

97%
Viraltag ranks higher in 2/3 features

Campaign success analytics

8.9
89%
9 Ratings
10.0
100%
1 Rating

Real-time tracking

7.0
70%
9 Ratings
10.0
100%
1 Rating

Competitor analysis

9.9
99%
7 Ratings
9.0
90%
1 Rating

Account management

9.5

Salesforce Social Studio

95%
8.5

Viraltag

85%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

Role-based user permissions & privileges

9.0
90%
8 Ratings
8.0
80%
1 Rating

Mobile access

9.9
99%
9 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 1 area: Likelihood to Recommend
  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) and Viraltag are tied in 2 areas: Usability, Support Rating

Likelihood to Recommend

10.0

Salesforce Social Studio

100%
54 Ratings
9.0

Viraltag

90%
2 Ratings

Likelihood to Renew

8.8

Salesforce Social Studio

88%
38 Ratings

Viraltag

N/A
0 Ratings

Usability

9.0

Salesforce Social Studio

90%
9 Ratings
9.0

Viraltag

90%
1 Rating

Availability

9.6

Salesforce Social Studio

96%
10 Ratings

Viraltag

N/A
0 Ratings

Performance

8.4

Salesforce Social Studio

84%
10 Ratings

Viraltag

N/A
0 Ratings

Support Rating

9.0

Salesforce Social Studio

90%
20 Ratings
9.0

Viraltag

90%
1 Rating

In-Person Training

10.0

Salesforce Social Studio

100%
1 Rating

Viraltag

N/A
0 Ratings

Online Training

7.6

Salesforce Social Studio

76%
6 Ratings

Viraltag

N/A
0 Ratings

Implementation Rating

9.8

Salesforce Social Studio

98%
12 Ratings

Viraltag

N/A
0 Ratings

Likelihood to Recommend

Salesforce

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Read full review

Viraltag Inc.

I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
Read full review

Pros

Salesforce

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review

Viraltag Inc.

  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
Read full review

Cons

Salesforce

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Read full review

Viraltag Inc.

  • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
  • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
Read full review

Pricing Details

Salesforce Social Studio

Starting Price

$0 Per Org Per Month

Editions & Modules

Salesforce Social Studio editions and modules pricing
EditionModules
Basic$1,000.001
Pro$4,000.002
Corporate$12,000.003
Enterprise$40,000.004

Footnotes

  1. Per Org Per Month
  2. Per Org Per Month
  3. Per Org Per Month
  4. Per Org Per Month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Viraltag

Starting Price

Editions & Modules

Viraltag editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review

    Viraltag Inc.

    No answers on this topic

    Usability

    Salesforce

    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review

    Viraltag Inc.

    It is absolutely amazing software. I love to use this mind-blowing software.
    Read full review

    Reliability and Availability

    Salesforce

    The platform is rarely down
    Read full review

    Viraltag Inc.

    No answers on this topic

    Performance

    Salesforce

    No issues with performance.
    Read full review

    Viraltag Inc.

    No answers on this topic

    Support Rating

    Salesforce

    I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
    Read full review

    Viraltag Inc.

    It is very supportive by all means.
    Read full review

    Online Training

    Salesforce

    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review

    Viraltag Inc.

    No answers on this topic

    Implementation Rating

    Salesforce

    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review

    Viraltag Inc.

    No answers on this topic

    Alternatives Considered

    Salesforce

    We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
    Read full review

    Viraltag Inc.

    We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
    Read full review

    Return on Investment

    Salesforce

    • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
    • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
    Read full review

    Viraltag Inc.

    • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
    Read full review

    Add comparison