Salesforce Marketing Cloud Social Studio (retiring) vs. Viraltag

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.N/A
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
No answers on this topic
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
Viraltag
9.0
1 Ratings
16% above category average
Boolean keyword searches7.09 Ratings10.01 Ratings
Filtering out noise/spam7.09 Ratings8.01 Ratings
Sentiment analysis10.08 Ratings9.01 Ratings
Broad channel coverage10.010 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
Viraltag
9.3
2 Ratings
16% above category average
Content planning and scheduling10.010 Ratings10.02 Ratings
Audience targeting8.09 Ratings9.01 Ratings
Content optimization8.08 Ratings8.02 Ratings
Workflow management8.010 Ratings10.02 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
Viraltag
8.3
2 Ratings
3% above category average
Automated routing and prioritization9.99 Ratings8.02 Ratings
Customer interaction histories9.99 Ratings9.01 Ratings
Bulk actions3.19 Ratings8.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
Viraltag
9.5
1 Ratings
21% above category average
Lead generation5.08 Ratings10.01 Ratings
Content marketing5.09 Ratings9.01 Ratings
Paid media management6.07 Ratings10.01 Ratings
Campaigns and promotions6.08 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
Viraltag
9.2
2 Ratings
8% above category average
Twitter9.010 Ratings9.02 Ratings
Facebook10.010 Ratings9.02 Ratings
LinkedIn10.08 Ratings9.01 Ratings
Google+6.86 Ratings10.01 Ratings
Instagram8.07 Ratings9.01 Ratings
Pinterest6.54 Ratings9.02 Ratings
YouTube6.76 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
Viraltag
9.7
1 Ratings
21% above category average
Campaign success analytics8.99 Ratings10.01 Ratings
Real-time tracking7.09 Ratings10.01 Ratings
Competitor analysis9.97 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
Viraltag
8.5
1 Ratings
4% above category average
Role-based user permissions & privileges9.08 Ratings8.01 Ratings
Mobile access9.99 Ratings9.01 Ratings
Best Alternatives
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Small Businesses
Conte.ai
Conte.ai
Score 1.6 out of 10
Conte.ai
Conte.ai
Score 1.6 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Likelihood to Recommend
8.9
(51 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.8
(38 ratings)
-
(0 ratings)
Usability
9.0
(9 ratings)
9.0
(1 ratings)
Availability
9.6
(5 ratings)
-
(0 ratings)
Performance
8.4
(5 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
9.0
(1 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.6
(6 ratings)
-
(0 ratings)
Implementation Rating
9.8
(6 ratings)
-
(0 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Viraltag
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Read full review
Viraltag Inc.
I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
Read full review
Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Viraltag Inc.
  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
Read full review
Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
Read full review
Viraltag Inc.
  • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
  • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Read full review
Viraltag Inc.
No answers on this topic
Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Read full review
Viraltag Inc.
It is absolutely amazing software. I love to use this mind-blowing software.
Read full review
Reliability and Availability
Discontinued Products
The platform is rarely down
Read full review
Viraltag Inc.
No answers on this topic
Performance
Discontinued Products
No issues with performance.
Read full review
Viraltag Inc.
No answers on this topic
Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Viraltag Inc.
It is very supportive by all means.
Read full review
Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Read full review
Viraltag Inc.
No answers on this topic
Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Read full review
Viraltag Inc.
No answers on this topic
Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Read full review
Viraltag Inc.
We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
Read full review
Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Read full review
Viraltag Inc.
  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
Read full review
ScreenShots