What users are saying about
141 Ratings
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Score 6.7 out of 100
5 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Salesforce Social Studio

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Anonymous | TrustRadius Reviewer

Viraltag

I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
Nick Salerno | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Salesforce Social Studio
8.5
Viraltag
8.5
Boolean keyword searches
Salesforce Social Studio
7.0
Viraltag
9.0
Filtering out noise/spam
Salesforce Social Studio
7.0
Viraltag
8.0
Sentiment analysis
Salesforce Social Studio
10.0
Viraltag
8.5
Broad channel coverage
Salesforce Social Studio
10.0
Viraltag
8.5

Publishing

Salesforce Social Studio
8.5
Viraltag
9.4
Content planning and scheduling
Salesforce Social Studio
10.0
Viraltag
10.0
Audience targeting
Salesforce Social Studio
8.0
Viraltag
9.5
Content optimization
Salesforce Social Studio
8.0
Viraltag
8.5
Workflow management
Salesforce Social Studio
8.0
Viraltag
9.5

Engagement

Salesforce Social Studio
7.6
Viraltag
8.7
Automated routing and prioritization
Salesforce Social Studio
9.9
Viraltag
8.5
Customer interaction histories
Salesforce Social Studio
9.9
Viraltag
9.0
Bulk actions
Salesforce Social Studio
3.1
Viraltag
8.5

Marketing

Salesforce Social Studio
5.5
Viraltag
8.9
Lead generation
Salesforce Social Studio
5.0
Viraltag
9.0
Content marketing
Salesforce Social Studio
5.0
Viraltag
9.0
Paid media management
Salesforce Social Studio
6.0
Viraltag
9.0
Campaigns and promotions
Salesforce Social Studio
6.0
Viraltag
8.5

Channel coverage/integration

Salesforce Social Studio
8.1
Viraltag
9.4
Twitter
Salesforce Social Studio
9.0
Viraltag
9.5
Facebook
Salesforce Social Studio
10.0
Viraltag
9.5
LinkedIn
Salesforce Social Studio
10.0
Viraltag
9.5
Google+
Salesforce Social Studio
6.8
Viraltag
9.0
Instagram
Salesforce Social Studio
8.0
Viraltag
9.5
Pinterest
Salesforce Social Studio
6.5
Viraltag
9.0
YouTube
Salesforce Social Studio
6.7
Viraltag
10.0

Reporting/analytics

Salesforce Social Studio
8.6
Viraltag
9.8
Campaign success analytics
Salesforce Social Studio
8.9
Viraltag
10.0
Real-time tracking
Salesforce Social Studio
7.0
Viraltag
10.0
Competitor analysis
Salesforce Social Studio
9.9
Viraltag
9.5

Account management

Salesforce Social Studio
9.5
Viraltag
9.0
Role-based user permissions & privileges
Salesforce Social Studio
9.0
Viraltag
8.5
Mobile access
Salesforce Social Studio
9.9
Viraltag
9.5

Pros

Salesforce Social Studio

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

Viraltag

  • Scheduling
  • Analytics
  • Integration of multiple platforms
Kyle Moninger | TrustRadius Reviewer

Cons

Salesforce Social Studio

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Jeremy Cowles | TrustRadius Reviewer

Viraltag

  • There are occasional hiccups so platform needs to be monitored - as most social platforms do
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Social Studio

Salesforce Social Studio 8.8
Based on 38 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Viraltag

No score
No answers yet
No answers on this topic

Usability

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 9 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

Viraltag

Viraltag 9.0
Based on 2 answers
It is absolutely amazing software. I love to use this mind-blowing software.
Nick Salerno | TrustRadius Reviewer

Reliability and Availability

Salesforce Social Studio

Salesforce Social Studio 9.6
Based on 10 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

Viraltag

No score
No answers yet
No answers on this topic

Performance

Salesforce Social Studio

Salesforce Social Studio 8.4
Based on 10 answers
No issues with performance.
Anonymous | TrustRadius Reviewer

Viraltag

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 20 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Anonymous | TrustRadius Reviewer

Viraltag

Viraltag 8.0
Based on 2 answers
This question is difficult for me to answer because I haven't contacted or needed much support for Viraltag. The initial deployment and training went smoothly and as expected. Once I was trained on the system, the tool works fine and I have had very few issues as a regular user.
Kyle Moninger | TrustRadius Reviewer

Online Training

Salesforce Social Studio

Salesforce Social Studio 7.6
Based on 6 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

Viraltag

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Social Studio

Salesforce Social Studio 9.8
Based on 12 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

Viraltag

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Social Studio

We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Anonymous | TrustRadius Reviewer

Viraltag

We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
Anonymous | TrustRadius Reviewer

Return on Investment

Salesforce Social Studio

  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
Anonymous | TrustRadius Reviewer

Viraltag

  • They say time is cash, here you go, I just set aside some cash as well.
  • I attempted a lot of social advertising arrangements while looking for one that fit me and my organization.
  • I additionally wish there was an approach to add more than one brand, as large numbers of VT's rivals have.
Nick Salerno | TrustRadius Reviewer

Pricing Details

Salesforce Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Social Studio Editions & Modules

Edition
Basic$1,000.001
Pro$4,000.001
Corporate$12,000.001
Enterprise$40,000.001
  1. Per Org Per Month
Additional Pricing Details

Viraltag

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Viraltag Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Social Studio
9.8
Viraltag
8.5

Likelihood to Renew

Salesforce Social Studio
8.8
Viraltag

Usability

Salesforce Social Studio
9.0
Viraltag
9.0

Reliability and Availability

Salesforce Social Studio
9.6
Viraltag

Performance

Salesforce Social Studio
8.4
Viraltag

Support Rating

Salesforce Social Studio
9.0
Viraltag
8.0

In-Person Training

Salesforce Social Studio
10.0
Viraltag

Online Training

Salesforce Social Studio
7.6
Viraltag

Implementation Rating

Salesforce Social Studio
9.8
Viraltag

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