SAP Data Services vs. Twilio Segment

It's definitely one of the leading ETL tools, and it's the best ETL tool to use with SAP integration. If you use SAP HANA, then you should think about Data Services as your primary ETL tool.

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Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

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• Integration with SAP ERP/ECC works really well.
• A lot of flexibility in data creation, with different types of communication capabilities like BAPIs, IDocs, and Batch input.
• Reliable and consistent results and easily enforceable data templates.

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• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

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• Debugging is not very easy. When one wants to see the flow of data from one Query to another, the process is not very smooth and efficient.
• A lot of functions do not behave the way they should. I have faced problems with the count() function.
• I have faced problems while loading Excel files. The same set of options will work in one case but not in the other.

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• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

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As other SAP products, there is excellent support by SAP on this tool. You can access the SAP Help portal in order to give support either from the huge community or directly from SAP.

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Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

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You cannot afford to run your business on questionable data. With SAP® Data Services software, you can access, transform, and connect data to fuel your critical business processes. Together, these enterprise-class solutions enable data integration and data quality, providing the right level of insight across your business so you can make better decisions and operate more effectively.SAP Data Services was previously known as SAP BusinessObjects Data Services, SAP BusinessObjects Data Integrator, BusinessObjects Data Integrator.

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We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

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• Very positive impact in jobs maintenance since support auto-documentation.
• Great impact on learning curve.
• Great results in our Data Quality Projects.

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• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.