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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A

    Sparkcentral (discontinued)

    Score10 out of 10
    N/ASparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
    Pricing
    SAP Engagement CloudSparkcentral (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Engagement CloudSparkcentral (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Engagement CloudSparkcentral (discontinued)
    Considered Both Products
    SAP
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP Engagement CloudSparkcentral (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Engagement Cloud and Sparkcentral (discontinued)
    Feature
    SAP Engagement Cloud
    6.5
    8 Ratings
    18% below category average
    Sparkcentral (discontinued)
    -
    Ratings
    WYSIWYG email editor7.36 Ratings00 Ratings
    Dynamic content8.06 Ratings00 Ratings
    Ability to test dynamic content4.07 Ratings00 Ratings
    Landing pages8.03 Ratings00 Ratings
    A/B testing7.07 Ratings00 Ratings
    Mobile optimization6.07 Ratings00 Ratings
    Email deliverability reporting6.38 Ratings00 Ratings
    List management4.38 Ratings00 Ratings
    Triggered drip sequences7.75 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Engagement Cloud and Sparkcentral (discontinued)
    Feature
    SAP Engagement Cloud
    6.5
    5 Ratings
    20% below category average
    Sparkcentral (discontinued)
    -
    Ratings
    Lead nurturing automation6.05 Ratings00 Ratings
    Lead scoring and grading7.04 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Engagement Cloud and Sparkcentral (discontinued)
    Feature
    SAP Engagement Cloud
    6.9
    8 Ratings
    8% below category average
    Sparkcentral (discontinued)
    -
    Ratings
    Dashboards7.78 Ratings00 Ratings
    Standard reports7.08 Ratings00 Ratings
    Custom reports6.07 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Engagement Cloud and Sparkcentral (discontinued)
    Feature
    SAP Engagement Cloud
    7.0
    7 Ratings
    9% below category average
    Sparkcentral (discontinued)
    -
    Ratings
    API7.07 Ratings00 Ratings
    Role-based workflow & approvals6.04 Ratings00 Ratings
    Customizability6.07 Ratings00 Ratings
    Integration with Salesforce.com7.04 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Best Alternatives
    SAP Engagement CloudSparkcentral (discontinued)
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Khoros Service
    Score8.5 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Brand Embassy (discontinued)
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Engagement CloudSparkcentral (discontinued)
    Likelihood to Recommend
    7.7
    (10 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    8.7
    (4 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP Engagement CloudSparkcentral (discontinued)
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Discontinued Products
    Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
    Incentivized
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Discontinued Products
    • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
    • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
    • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Discontinued Products
    • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
    • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
    • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Discontinued Products
    Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
    Read full review
    Usability
    SAP
    No answers on this topic
    Discontinued Products
    The system meets all my expectations.
    Incentivized
    Read full review
    Support Rating
    SAP
    No answers on this topic
    Discontinued Products
    Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
    Incentivized
    Read full review
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Discontinued Products
    Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
    Incentivized
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Discontinued Products
    • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
    • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
    • Customer satisfaction has seemed to increase while using this tool.
    • Being able to add notes with the customers address and phone info is awesome as well.
    Incentivized
    Read full review
    ScreenShots