SAP HANA Cloud vs. Shape Software

I think if you have a large organization, it's probably the product and the marketplace to go to. We're a large management consulting firm operating in four to seven countries. And generally speaking, I think that's the size and the scope where it scales best. I can't speak to smaller companies, but I can't see smaller companies leveraging the benefits as much as a larger organization can.

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Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Real-time reporting and analytics on data: because of its in-memory architecture, it is perfect for businesses that need to make quick decisions based on current information.
• Managing workload with complex data: it can handle a vast range of data types, including relational, documental, geospatial, graph, vector, and time series data.
• Developing and deploying intelligent data applications: it provides various tools for such applications and can be used for machine learning and artificial intelligence to automate tasks, gain insights from data, and make predictions.

• Platform integrations
• Pacing accuracy
• Automated notifications

• Requires higher processing power, otherwise it won't fly. How ever computing costs are lower. Incase you are migrating to cloud please do not select the highest config available in that series . Upgrading it later against a reserved instance can cost you dearly with a series change
• Lack of clarity on licensing is one major challenge
• Unless S/4 with additional features are enabled mere migration HANA DB is not a rewarding journey. Power is in S/4

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• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

We would rate our likelihood of renewing at 9/10. SAP HANA Cloud has proven to be a highly reliable and scalable data platform that consistently delivers strong performance. Its seamless integration with our overall SAP landscape, combined with improved analytics and real-time data capabilities, makes it a core part of our long-term technology strategy.

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It is very useful solution which provides you speedier data processing, real-time analytics. It helps you manage diverse data types. It also offers you excellent disaster management. It has user friendly interface which helps you navigate system and transactions easily and perform task smoothly.

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Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

so far, we didn't get any outage

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so far good

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However, I am not the right person to answer this as we have another department to handle support and contact the service provider for any support required. Although i will say that they are the quick respondent and knows how to handle querry of the customers and provide quick and better support.

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I never had the need or opportunity to work with support.

Professional GIS people are some of the most risk-averse there are, and it's difficult to get them to move to HANA in one step. Start with small projects building to 80% use of HANA spatial over time.

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I have deep knowledge of other disk based DBMSs. They are venerable technology, but the attempts to extend them to current architectures belie the fact they are built on 40 year old technology. There are some good columnar in-memory databases but they lack the completeness of capability present in the HANA platform.

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Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

I don't have visibility in licensing

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Limitation of training deliverable by organization

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We are still in process for the first applciaiton

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• ROI has always been high in terms of the functionality that it offers and the security features it comes with.
• Managing large volumes of data in real-time is not an easy task, but it does it pretty well with faster data processing.

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• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility