What users are saying about
29 Ratings
12 Ratings
29 Ratings
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Score 8.3 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Feature Set Ratings

  • SE Ranking ranks higher in 2 feature sets: SEO, SEO Platform & Account Management
  • SE Ranking and Searchmetrics Suite are tied in 1 feature set: SEO Channels

SEO

8.8

SE Ranking

88%
7.8

Searchmetrics

78%
SE Ranking ranks higher in 6/8 features

Keyword analysis

8.4
84%
7 Ratings
10.0
100%
2 Ratings

Backlink management

8.9
89%
14 Ratings
4.0
40%
1 Rating

SERP ranking tracking

9.0
90%
13 Ratings
10.0
100%
2 Ratings

Page grader

8.8
88%
10 Ratings
8.0
80%
1 Rating

Competitive analysis

9.0
90%
13 Ratings
9.0
90%
2 Ratings

Site audit / diagnostics

9.0
90%
14 Ratings
8.0
80%
1 Rating

Site recommendations

8.9
89%
11 Ratings
5.0
50%
2 Ratings

Task management

8.3
83%
9 Ratings
8.0
80%
1 Rating

SEO Channels

9.0

SE Ranking

90%
9.0

Searchmetrics

90%
Searchmetrics Suite ranks higher in 3/4 features

Local SEO

8.9
89%
10 Ratings
7.0
70%
1 Rating

Mobile SEO

9.1
91%
11 Ratings
10.0
100%
2 Ratings

Global SEO

9.0
90%
12 Ratings
10.0
100%
2 Ratings

Social SEO

N/A
0 Ratings
9.0
90%
2 Ratings

SEO Platform & Account Management

9.1

SE Ranking

91%
9.0

Searchmetrics

90%
SE Ranking ranks higher in 1/2 features

Multi-domain support

9.1
91%
10 Ratings
10.0
100%
2 Ratings

Integration with web analytics tools

9.1
91%
11 Ratings
8.0
80%
2 Ratings

Attribute Ratings

  • Searchmetrics Suite is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

SE Ranking

86%
14 Ratings
10.0

Searchmetrics

100%
3 Ratings

Likelihood to Renew

SE Ranking

N/A
0 Ratings
3.0

Searchmetrics

30%
1 Rating

Usability

9.0

SE Ranking

90%
2 Ratings

Searchmetrics

N/A
0 Ratings

Support Rating

9.1

SE Ranking

91%
7 Ratings

Searchmetrics

N/A
0 Ratings

Likelihood to Recommend

SE Ranking

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Searchmetrics

Searchmetrics has been helpful to me to track keyword rankings for my portals. You can track upto 50K keywords and also the ability to compare ranking comparisons on a weekly and monthly basis. So, it is very well suited for doing content analysis, Keyword analysis etc. But when it comes to technical SEO items, this tool doesn't support that and has hardly anything to contribute. This is something that they could improve or work on integrating as a feature.
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Pros

SE Ranking

  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Searchmetrics

  • Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
  • Competitor research, find out what keywords your competitors are ranking for.
  • Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
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Cons

SE Ranking

  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Searchmetrics

  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
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Pricing Details

SE Ranking

Starting Price

$23.52 per month

Editions & Modules

SE Ranking editions and modules pricing
EditionModules
ESSENTIAL23.521
PRO52.322
BUSINESS114.723

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

* All the prices are given for a weekly rankings check frequency and an annual subscription period.

Searchmetrics

Starting Price

Editions & Modules

Searchmetrics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    SE Ranking

    No answers on this topic

    Searchmetrics

    We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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    Usability

    SE Ranking

    They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
    Read full review

    Searchmetrics

    No answers on this topic

    Support Rating

    SE Ranking

    The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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    Searchmetrics

    No answers on this topic

    Alternatives Considered

    SE Ranking

    SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
    Read full review

    Searchmetrics

    I think Search metrics justify the cost of the tool with the kind of features it has but I would like to see more from the tool in coming years as this tool has the ability to be the #1 tool in the SEO market.
    Read full review

    Return on Investment

    SE Ranking

    • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
    • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
    • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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    Searchmetrics

    • It had a positive impact on the ROI. As the websites rank better the revenue raised.
    • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
    Read full review

    Screenshots

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