What users are saying about
29 Ratings
7 Ratings
29 Ratings
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Score 8.3 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Feature Set Ratings

  • SE Ranking ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.8

SE Ranking

88%
8.3

SurferSEO

83%
SE Ranking ranks higher in 4/8 features

Keyword analysis

8.4
84%
7 Ratings
6.9
69%
2 Ratings

Backlink management

8.9
89%
14 Ratings
7.0
70%
1 Rating

SERP ranking tracking

9.0
90%
13 Ratings
6.9
69%
2 Ratings

Page grader

8.8
88%
10 Ratings
10.0
100%
2 Ratings

Competitive analysis

9.0
90%
13 Ratings
10.0
100%
2 Ratings

Site audit / diagnostics

9.0
90%
14 Ratings
9.4
94%
2 Ratings

Site recommendations

8.9
89%
11 Ratings
9.0
90%
1 Rating

Task management

8.3
83%
9 Ratings
7.0
70%
1 Rating

SEO Channels

9.0

SE Ranking

90%
8.5

SurferSEO

85%
SE Ranking ranks higher in 2/4 features

Local SEO

8.9
89%
10 Ratings
8.0
80%
1 Rating

Mobile SEO

9.1
91%
11 Ratings
8.0
80%
1 Rating

Global SEO

9.0
90%
12 Ratings
10.0
100%
1 Rating

Social SEO

N/A
0 Ratings
8.0
80%
1 Rating

SEO Platform & Account Management

9.1

SE Ranking

91%
8.5

SurferSEO

85%
SE Ranking ranks higher in 1/2 features

Multi-domain support

9.1
91%
10 Ratings
7.0
70%
1 Rating

Integration with web analytics tools

9.1
91%
11 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • SurferSEO is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

SE Ranking

86%
14 Ratings
10.0

SurferSEO

100%
2 Ratings

Usability

9.0

SE Ranking

90%
2 Ratings

SurferSEO

N/A
0 Ratings

Support Rating

9.1

SE Ranking

91%
7 Ratings

SurferSEO

N/A
0 Ratings

Likelihood to Recommend

SE Ranking

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Read full review

Surfer

SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
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Pros

SE Ranking

  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Surfer

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
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Cons

SE Ranking

  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Surfer

  • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
  • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
  • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
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Pricing Details

SE Ranking

Starting Price

$23.52 per month

Editions & Modules

SE Ranking editions and modules pricing
EditionModules
ESSENTIAL23.521
PRO52.322
BUSINESS114.723

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

* All the prices are given for a weekly rankings check frequency and an annual subscription period.

SurferSEO

Starting Price

Editions & Modules

SurferSEO editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Usability

    SE Ranking

    They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
    Read full review

    Surfer

    No answers on this topic

    Support Rating

    SE Ranking

    The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
    Read full review

    Surfer

    No answers on this topic

    Alternatives Considered

    SE Ranking

    SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
    Read full review

    Surfer

    Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
    Read full review

    Return on Investment

    SE Ranking

    • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
    • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
    • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
    Read full review

    Surfer

    • It has increased my Google rankings and allowed me to rank for many more keywords.
    • Provides a full content strategy to become an expert in any niche.
    • Provides a content audit for existing content as well as action points to rank higher.
    Read full review

    Screenshots

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