Searchspring vs. Forma, now part of Snapchat

SearchSpring has improved our conversion rate on our website in just the few weeks we've had them on the site. It is obvious that the improvements will continue over time with the incremental increases in traffic every week.

Incentivized

Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

• Customize search results pages - ability to add banners or other visual creative for search results pages based on specific queries.
• Easily badge products - set thumbnail badges to show specific messages on search results pages; allows for easy identification of items on sale, featured items, or items that may be eligible for free shipping.
• Easily merchandise search results pages - can be done on a per-query basis.

Incentivized

• Keep customers on my site for longer
• Easy to try and expand, they use my existing product photos
• Free unless you want a special design
• Good support

• Would like to see 4-Tell and Search Spring in one dashboard.
• Dream: Using customer demographic data plus past purchases plus browsing history to recommend products (machine learning), ability to easily manually connect specific products that the algorithm may not catch, for example, earrings and necklaces in the same style, accessory type products, etc. We would want this to work so that relating a product to another automatically works in reverse (currently it has to be done for both items).
• Ability to create custom landing page results that do not show "search results for ____" at the top
• A/B testing
• Exempting campaigns from global rules/banners.
• Advanced facet ordering logic.
• Advanced/dynamic facet labeling.

Incentivized

• Takes a couple days to add products. Would be better if it were instant.
• Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

We have a monthly phone call with our account manager, and she is available for calls in between as well. She has always been accessible. Working with her has been easy and she has provided training where needed. She is proactive in making sure we have everything we need and feel comfortable with the platform.

Incentivized

We reviewed multiple providers 5 years ago before making the switch to Search Spring. While I can't recall the providers we reviewed we have been very happy with Search Spring. We appreciate the transparency to their product roadmap and their acquisition of 4-Tell to improve their product recommendations engine.

Incentivized

We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

• We lost CVR when we first moved to Nextopia, however we have steadily recovered this over time

Incentivized

• Very big impact on session time
• Helps with getting store visitors. But I use the virtual fitting room in marketing
• Any new business is good since it's free