What users are saying about
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Top Rated
418 Ratings
3 Ratings

Semrush

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Top Rated
418 Ratings
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Score 8.9 out of 100
3 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

Semrush

I would definitely recommend Semrush as I would find it difficult to do my job without it!It's very well-suited to content creation and optimisation, providing the keyword insights required to make sure that your content answers the right questions. The Semrush writing assistant also supports newcomers to the industry by instilling copywriting best practice into its recommendations - such as flagging 'hard to read' sentences and calculating a difficulty rating.
Sacha Crowther | TrustRadius Reviewer

SurferSEO

SurferSEO is a powerful and technical SEO tool for any writer to rank on Google. It would be too much information, even overwhelming at times, for someone who has never had experience with this kind of work before, but there's tons of detailed knowledge available when it comes to understanding the features that are most relevant while still meeting your goals in mind.
Joseph Kahn | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.1
SurferSEO
10.0
Keyword analysis
Semrush
8.9
SurferSEO
10.0
Backlink management
Semrush
7.9
SurferSEO
SERP ranking tracking
Semrush
8.6
SurferSEO
10.0
Page grader
Semrush
7.8
SurferSEO
10.0
Competitive analysis
Semrush
8.6
SurferSEO
10.0
Site audit / diagnostics
Semrush
8.4
SurferSEO
10.0
Site recommendations
Semrush
7.8
SurferSEO
Task management
Semrush
6.9
SurferSEO

SEO Channels

Semrush
8.0
SurferSEO
Local SEO
Semrush
7.8
SurferSEO
Social SEO
Semrush
7.6
SurferSEO
Mobile SEO
Semrush
7.9
SurferSEO
Global SEO
Semrush
8.8
SurferSEO

SEO Platform & Account Management

Semrush
8.2
SurferSEO
Multi-domain support
Semrush
8.2
SurferSEO
Integration with web analytics tools
Semrush
8.3
SurferSEO

Pros

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

SurferSEO

  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
Joseph Kahn | TrustRadius Reviewer

Usability

Semrush

Semrush 8.2
Based on 3 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 8.4
Based on 30 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

[Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much stronger than [Semrush]. I would say the other tools are great for advanced SEOs, and [Semrush] is great for anyone in marketing.
Jeff Moriarty | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

SurferSEO

  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing
Joseph Kahn | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SurferSEO Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Semrush
9.1
SurferSEO
10.0

Likelihood to Renew

Semrush
9.1
SurferSEO

Usability

Semrush
8.2
SurferSEO

Reliability and Availability

Semrush
9.1
SurferSEO

Performance

Semrush
7.3
SurferSEO

Support Rating

Semrush
8.4
SurferSEO

Implementation Rating

Semrush
7.3
SurferSEO

Scalability

Semrush
9.1
SurferSEO

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