What users are saying about
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Top Rated
612 Ratings
5 Ratings

Semrush

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Top Rated
612 Ratings
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Score 9 out of 100
5 Ratings
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Score 9.6 out of 100

Feature Set Ratings

  • SurferSEO ranks higher in 2 feature sets: SEO, SEO Channels
  • Semrush and SurferSEO are tied in 1 feature set: SEO Platform & Account Management

SEO

8.3

Semrush

83%
8.4

SurferSEO

84%
SurferSEO ranks higher in 5/8 features

Keyword analysis

9.2
92%
147 Ratings
7.3
73%
2 Ratings

Backlink management

8.0
80%
140 Ratings
7.0
70%
1 Rating

SERP ranking tracking

8.8
88%
143 Ratings
7.3
73%
2 Ratings

Page grader

8.0
80%
123 Ratings
10.0
100%
2 Ratings

Competitive analysis

8.8
88%
143 Ratings
10.0
100%
2 Ratings

Site audit / diagnostics

8.6
86%
143 Ratings
9.5
95%
2 Ratings

Site recommendations

8.1
81%
133 Ratings
9.0
90%
1 Rating

Task management

7.0
70%
88 Ratings
7.0
70%
1 Rating

SEO Channels

8.1

Semrush

81%
8.5

SurferSEO

85%
SurferSEO ranks higher in 3/4 features

Local SEO

7.9
79%
123 Ratings
8.0
80%
1 Rating

Social SEO

7.5
75%
102 Ratings
8.0
80%
1 Rating

Mobile SEO

8.2
82%
109 Ratings
8.0
80%
1 Rating

Global SEO

8.9
89%
109 Ratings
10.0
100%
1 Rating

SEO Platform & Account Management

8.5

Semrush

85%
8.5

SurferSEO

85%
Semrush ranks higher in 1/2 features

Multi-domain support

8.6
86%
110 Ratings
7.0
70%
1 Rating

Integration with web analytics tools

8.5
85%
115 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • SurferSEO is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.2

Semrush

92%
147 Ratings
10.0

SurferSEO

100%
2 Ratings

Likelihood to Renew

9.1

Semrush

91%
3 Ratings

SurferSEO

N/A
0 Ratings

Usability

7.2

Semrush

72%
4 Ratings

SurferSEO

N/A
0 Ratings

Availability

9.1

Semrush

91%
1 Rating

SurferSEO

N/A
0 Ratings

Performance

7.3

Semrush

73%
1 Rating

SurferSEO

N/A
0 Ratings

Support Rating

9.7

Semrush

97%
30 Ratings

SurferSEO

N/A
0 Ratings

Implementation Rating

7.3

Semrush

73%
1 Rating

SurferSEO

N/A
0 Ratings

Product Scalability

9.1

Semrush

91%
1 Rating

SurferSEO

N/A
0 Ratings

Likelihood to Recommend

Semrush

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Anonymous | TrustRadius Reviewer

SurferSEO

SurferSEO is excellent if you want to optimize your SEO content using AI to find the right word count, keyword frequency, FAQs, and headings to use in your content. It also has a great audit feature to analyze existing content and identify any areas of improvement to be made. For keyword research and AI writing, it still isn't as feature-rich as other software, but the developers are constantly upgrading and adding new features - over time I am confident that SurferSEO will become the only SEO software that anyone needs.
Skyler Benson | TrustRadius Reviewer

Pros

Semrush

  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Katie Wojciechowski | TrustRadius Reviewer

SurferSEO

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google
Joseph Kahn | TrustRadius Reviewer

Cons

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

SurferSEO

  • Have a pricing option that is based on the number of content editors and audits that don't expire - as well as monthly/yearly subscription options.
  • The keyword research tool - isn't as advanced as SEMRush or Ahrefs, and I am not completely confident with the keyword difficulty score for each keyword.
  • The AI writing assistant isn't as good as other options such as Jasper - although it has just received a major update (which I haven't used yet).
Skyler Benson | TrustRadius Reviewer

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

SurferSEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

SurferSEO Editions & Modules

Additional Pricing Details

Likelihood to Renew

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Usability

Semrush

Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 9.7
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Joshua Poole | TrustRadius Reviewer

SurferSEO

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.
Joseph Kahn | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

SurferSEO

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Sacha Crowther | TrustRadius Reviewer

SurferSEO

  • It has increased my Google rankings and allowed me to rank for many more keywords.
  • Provides a full content strategy to become an expert in any niche.
  • Provides a content audit for existing content as well as action points to rank higher.
Skyler Benson | TrustRadius Reviewer

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