What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
413 Ratings

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
413 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Likelihood to Recommend

Semrush

I would definitely recommend Semrush as I would find it difficult to do my job without it!It's very well-suited to content creation and optimisation, providing the keyword insights required to make sure that your content answers the right questions. The Semrush writing assistant also supports newcomers to the industry by instilling copywriting best practice into its recommendations - such as flagging 'hard to read' sentences and calculating a difficulty rating.
Sacha Crowther | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Semrush
8.1
Textmetrics (formerly Webtexttool)
9.7
Keyword analysis
Semrush
8.9
Textmetrics (formerly Webtexttool)
9.9
Backlink management
Semrush
7.9
Textmetrics (formerly Webtexttool)
10.0
SERP ranking tracking
Semrush
8.6
Textmetrics (formerly Webtexttool)
Page grader
Semrush
7.8
Textmetrics (formerly Webtexttool)
10.0
Competitive analysis
Semrush
8.6
Textmetrics (formerly Webtexttool)
8.0
Site audit / diagnostics
Semrush
8.4
Textmetrics (formerly Webtexttool)
10.0
Site recommendations
Semrush
7.8
Textmetrics (formerly Webtexttool)
10.0
Task management
Semrush
6.9
Textmetrics (formerly Webtexttool)
10.0

SEO Channels

Semrush
8.0
Textmetrics (formerly Webtexttool)
10.0
Local SEO
Semrush
7.8
Textmetrics (formerly Webtexttool)
10.0
Social SEO
Semrush
7.6
Textmetrics (formerly Webtexttool)
Mobile SEO
Semrush
7.9
Textmetrics (formerly Webtexttool)
Global SEO
Semrush
8.8
Textmetrics (formerly Webtexttool)
10.0

SEO Platform & Account Management

Semrush
8.2
Textmetrics (formerly Webtexttool)
Multi-domain support
Semrush
8.2
Textmetrics (formerly Webtexttool)
Integration with web analytics tools
Semrush
8.3
Textmetrics (formerly Webtexttool)

Pros

Semrush

  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
Bailey Witt, MBA | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system
Cuong Tran | TrustRadius Reviewer

Cons

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
Anonymous | TrustRadius Reviewer

Usability

Semrush

Semrush 8.2
Based on 3 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Reliability and Availability

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Performance

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Support Rating

Semrush

Semrush 8.3
Based on 30 answers
They've been great whenever I've contacted them, although I haven't needed to contact them for much. When I have, I believe it was through their support messaging system, and I got a response later that day or maybe the next day, and they addressed my concerns promptly and to my satisfaction.
Lee L Kennedy | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

Textmetrics (formerly Webtexttool) 10.0
Based on 2 answers
I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
Anonymous | TrustRadius Reviewer

Implementation Rating

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Alternatives Considered

Semrush

[Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much stronger than [Semrush]. I would say the other tools are great for advanced SEOs, and [Semrush] is great for anyone in marketing.
Jeff Moriarty | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
Cuong Tran | TrustRadius Reviewer

Scalability

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Return on Investment

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • My organic traffic has improved 11% every month
Cuong Tran | TrustRadius Reviewer

Screenshots

Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Textmetrics (formerly Webtexttool)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Textmetrics (formerly Webtexttool) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Semrush
9.1
Textmetrics (formerly Webtexttool)
10.0

Likelihood to Renew

Semrush
9.1
Textmetrics (formerly Webtexttool)

Usability

Semrush
8.2
Textmetrics (formerly Webtexttool)

Reliability and Availability

Semrush
9.1
Textmetrics (formerly Webtexttool)

Performance

Semrush
7.3
Textmetrics (formerly Webtexttool)

Support Rating

Semrush
8.3
Textmetrics (formerly Webtexttool)
10.0

Implementation Rating

Semrush
7.3
Textmetrics (formerly Webtexttool)

Scalability

Semrush
9.1
Textmetrics (formerly Webtexttool)

Add comparison