Semrush vs. WAVE Web Accessibility Evaluation Tool

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Incentivized

This is pretty middle of the road. It does a good job of picking out some of the low-hanging fruit, but it's not going properly evaluate semantic structure and will pop several false positives. Additionally, the tools are incomplete. For instance, the contrast editor will allow you to test your colors with sliders so you can get the closest color that passes; however, that isn't how color palettes work, you generally don't get to change a companies palette without a lot of pain; furthermore, there is no ability to adjust the font-size and both font-size AND color are used to determine contrast requirements. Oh, and they use points VS pixels...nobody is using points on the web even if the ADA uses them in their fairly dated guidelines. Text from the actual contrast editor "Text is present that has a contrast ratio less than 4.5:1, or large text (larger than 18 point or 14 point bold) has a contrast ratio less than 3:1.". 14pt = 18.66 pixels, so I can see their logic even if I don't agree with it

• Great visuals for keyword position tracking, love that you can see the page that is ranking
• Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
• Shows many different and useful views for competitive research
• Great templated keyword research tools for those who are not as hands-on with SEO
• I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords

• Provides report of errors for you
• Explains what needs to be fixed so you know why
• Shows the errors next to each item on your website so you can see which one they mean

Incentivized

• Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
• Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
• Tracking multiple keywords, across multiple clients can be costly

• Sometimes the automated functions miss things or are mis-triggered
• I would like it to link out to more in-depth reading on issues and resolving them
• I would love it if it generated a PDF report to send people.

Incentivized

I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.

Incentivized

The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.

Incentivized

Semrush available when you need it!

SemRush performs well with few errors!

I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

I did it by myself and do not have a comment!

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.

Incentivized

For this, I'm speaking specifically to the Siteimprove browser plugin. The Siteimprove plugin: Allows to filter on guideline level Catches a few more errors than WAVE Web Accessibility Evaluation Tool, but comes pretty close But, both do a great job in all other aspects WebAIM shines in its simplicity of overlaying of errors and warnings on the page. I think its real benefit is a lower learning curve on understanding how to use the tool

Incentivized

Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.

• Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
• The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.

Incentivized

• It has led us to be more inclusive and accessible in our website
• We have more website visitors
• We have had positive comments about our website in terms of being accessible

Incentivized