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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sendblaster

    Score7 out of 10
    N/ASendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling. Bulk mailing is managed for free with Sendblaster…N/A

    Yesmail360i

    Score7.9 out of 10
    N/AYes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
    Pricing
    SendblasterYesmail360i
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SendblasterYesmail360i
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SendblasterYesmail360i
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Sendblaster and Yesmail360i
    Feature
    Sendblaster
    8.6
    2 Ratings
    7% above category average
    Yesmail360i
    9.9
    5 Ratings
    21% above category average
    WYSIWYG email editor6.52 Ratings9.95 Ratings
    Dynamic content7.52 Ratings9.93 Ratings
    Ability to test dynamic content8.02 Ratings9.93 Ratings
    Landing pages10.01 Ratings9.82 Ratings
    A/B testing10.01 Ratings9.94 Ratings
    Mobile optimization7.52 Ratings9.93 Ratings
    Email deliverability reporting9.52 Ratings10.03 Ratings
    List management10.02 Ratings9.94 Ratings
    Triggered drip sequences00 Ratings9.93 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Sendblaster and Yesmail360i
    Feature
    Sendblaster
    8.0
    1 Ratings
    5% above category average
    Yesmail360i
    9.9
    4 Ratings
    26% above category average
    Standard reports8.01 Ratings9.94 Ratings
    Dashboards00 Ratings9.94 Ratings
    Custom reports00 Ratings9.94 Ratings
    Best Alternatives
    SendblasterYesmail360i
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SendblasterYesmail360i
    Likelihood to Recommend
    9.5
    (2 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.9
    (4 ratings)
    Usability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SendblasterYesmail360i
    Likelihood to Recommend
    Sendblaster
    Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
    Incentivized
    Read full review
    Pros
    Sendblaster
    • Rendering HTML source code
    • Managing mailing lists
    • You can control the speed of email broadcasts
    • Ease of importing lists
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • Large Enterprise email campaigns for Fortune 500 clients.
    • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
    • Software is very easy to use and ramp up time was short.
    Read full review
    Cons
    Sendblaster
    • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
    • A lot of common functionality has to be built in... Which costs extra
    • Support isn't the best, they do respond but not at the speed I would like.
    Incentivized
    Read full review
    Likelihood to Renew
    Sendblaster
    No answers on this topic
    Yes Lifecycle Marketing
    I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
    Read full review
    Usability
    Sendblaster
    No answers on this topic
    Yes Lifecycle Marketing
    Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
    Read full review
    Support Rating
    Sendblaster
    No answers on this topic
    Yes Lifecycle Marketing
    Very easy to get a hold of an actual person and quick responses.
    Read full review
    Alternatives Considered
    Sendblaster
    Doesn't apply.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
    Incentivized
    Read full review
    Return on Investment
    Sendblaster
    • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
    • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
    • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
    Read full review
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