Yesmail - not sexy but it gets the job done
September 11, 2015

Yesmail - not sexy but it gets the job done

Lucas Powell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yesmail

Yesmail is being used across two business units. It is our primary tool for email marketing to our customers. We have it integrated with our CRM (a project that took a long time to complete). We've been using it for three years in our business unit and it works well. We haven't fully leveraged the deliverability services which is our next step.
  • Targeting and segmentation
  • Easy to create a campaign
  • Decent reporting
  • More proactive account management
  • Every minor change requires a new SOW
  • Would like more robust reporting, ability to export click maps, etc.
  • Increased our send rate from 20K/hour to 200K/hour. Previously with our in-house tool it would take days to send a campaign. Now it takes hours.
  • Increased efficiency of our email marketing team. Having to work less with the data team now for list pulls.
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up.
Yesmail is a good tool for high volume sending. It seems like a powerful tool that we haven't fully leveraged yet. We could use more help from the account management team to make sure we are getting the most out of it.

Yesmail360i Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports