Sendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.
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Smarty
Score 8.8 out of 10
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Smarty is a provider of location data intelligence. Smarty is able to process colossal amounts of location data and APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses.
I've used all the sending platforms (Sendoso, Reachdesk, Loop & Tie, Alyce, and Surgar Wish). I've had the most success with Alyce. We're a global SaaS platform with presence in NAM, EMEA and APAC. We're valued at $2B and drive around $2.5M in sales. As a demand gen team we have about ~$12M in program spend, so I'd say the tool is suitable for a scaling mid-market/enterprise brand that's focused on ROI, efficiency and scaling. I'm not sure who Alyce is not suitable for to be honest, I can only speak from my experience using it in my current role. I imagine it's not suitable for a company whose tech stack cannot integrate with Alyce.
The only situation in which Smarty is not the way to go is if you are validating less than 300 addresses a day. The big disclaimer is that I work with data, so I have a pretty good pace for this kind of work. That being said, any more than that and you're looking at parking someone for hours every day for work that largely doesn't warrant the effort - just go with Smarty.
The Custom Brand Shop has been a real game-changer.
Easy to place curation requests and quick responses.
The ability to send items through Amazon but also include inventoried items is great for higher value gift bundles and lets you avoid having to source items that you may not be 100% sure about the quantity needed.
We're very sticky with Sendoso and would prefer to not train the entire sales org on a new platform! That and we've already sent up a plethora of gifts the team can send out (eGifts, physical branded items, treats, plants, etc.).
I log in to the Sendoso website each time to use it, I'm not sure if there's an easier way. There may actually be a chrome extension that I'm just not using for whatever reason. I bet there is. But the website works well enough. Doesn't blow my mind, but it's all I need
The tool is very easy to use. Just typing in the first three characters of the first line of the address of the user will return an accurate list of address result options to choose from. Simply select the appropriate address and all the address fields will prepopulate without the need for additional manual address entry.
Sendoso occasionally has downtime, but it's usually isolated to a single feature and doesn't effect the entire platform. They are responsive when it comes to intaking these outages and are quick to work to resolve them
Their platform doesn't take a long time to load, and it typically isn't too buggy once a new feature has been out for a while. Reports are pretty quick to generate and are emailed to the user on file for use typically within ten minutes or so. I have not noticed Sendoso slowing down any of the software it integrates with at all
They listened to the problem with delivery times but did not present a reasonable solution. Again, the shipping costs consumed too much budget. On one bulk send their support team agreed to take over a project for a few of the reps which is encouraging to see.
Our in person trainings were on zoom, but they are not recordings which is why I listed them as in person. You get a live person to walk you through integrations, how to use the platform, sendings best practices, setting up other users, etc. The customer success team will help you training staff users too. Ours even ran a contest for them to encourage them to send to prospects and they provided the prize!
These were CSM and Onboarding team zoom meetings where they hand-hold you, which is nice especially compared to other company onboardings. After that they have Zen desk articles and regular check-ins where you can get the training you need. I also am on a slack channel with Sendoso staff where I can ask additional questions or look for best practices.
Get Sales and Marketing both involved in the implementation so you can strategize on how you'd want to use it across your organization. This will help your CSM roll it out the way you want instead of trying to piecemeal it after you've finished the onboarding process. Also I would recommend using a mix of Sendoso Direct, Inventory and eGift sends. Relying all on one or the other will not serve you well
Local vendors, including print & mail houses, are the only thing I can compare to Sendoso for similar services. Local vendors are good for ordering a bunch of swag to have at the office or [giving] away at conferences but if you are looking to send items to clients/prospects on-demand then a tool like Sendoso is a must.
I didn't try other specific products. I went straight to the source, USPS API tools, but their limitations, hard to follow instructions, and consistent downtime made me reconsider. I knew I needed a reliable service that would be implemented and work every day without my attention, and it provided exactly that.
Sendoso has really improved here. Along with helping you train your staff, you can now clone gift touches, sync them with salesforce from the platform directly, and send out address confirmations using your own or their email sending platform - they also just released an option for you to white-label your own domain. helping you save time and get a lot off the ground quickly
