Alyce helps us boost engagement, pipeline, and improve ROI thanks to personalization, reporting and ease-of-use
January 09, 2024
Alyce helps us boost engagement, pipeline, and improve ROI thanks to personalization, reporting and ease-of-use
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Alyce by Sendoso
We use gifting through Alyce as a way to cut through the noise of sales and marketing. It's helped us navigate economic fluctuations and high advertising costs, while continuing to prove marketing ROI.
Our GTM team uses Alyce together. We share in the strategy, execution and success of how gifting plays a part. Everyone has accountability in the tool in driving future customer meetings, accelerating deals and "welcome gifts" when a customer signs.
Our events team uses Alyce on-site, so they don't have to ship hundreds of physical gifts that may or may not get used. Lowers cost, allows prospect to select something they like that doesn't take up space in a suit case, and since the gift will be delivered in the following weeks, it reminds the customer of our brand and gives the sales rep a nice reason to follow-up.
Internal gifting: we use Alyce for internal gifting, whether it be thank you, winning a challenge or birthday.
We use Alyce as a way to gain market research. We survey our future, current and past customers to ensure we're creating value for our buyers.
Our GTM team uses Alyce together. We share in the strategy, execution and success of how gifting plays a part. Everyone has accountability in the tool in driving future customer meetings, accelerating deals and "welcome gifts" when a customer signs.
Our events team uses Alyce on-site, so they don't have to ship hundreds of physical gifts that may or may not get used. Lowers cost, allows prospect to select something they like that doesn't take up space in a suit case, and since the gift will be delivered in the following weeks, it reminds the customer of our brand and gives the sales rep a nice reason to follow-up.
Internal gifting: we use Alyce for internal gifting, whether it be thank you, winning a challenge or birthday.
We use Alyce as a way to gain market research. We survey our future, current and past customers to ensure we're creating value for our buyers.
Pros
- Puts the customer first. Allows customer to self-select their gift if they don't like the leading gift (or donate)
- Robust reporting that allows you to see how gifting plays a part in the customer journey. You directly correlate spend to revenue and see which gifts, campaigns, teams or team members are driving the most success. Allows team leads to work with those struggling to see results thorugh gifting.
- Global gifting - NAM, EMEA & APAC. Global GTM teams love it.
- Auto-built landing pages save our teams countless hours
- Alyce integrates with SF, Marketo, HubSpot, 6sense, Drift, and other common GTM tools for automating.
Cons
- More gift options in countries like South Africa, Japan, etc. As we scale into new markets, we'd like Alyce to scale with us
- Positive ROI - we know exactly what revenue we'll see with Alyce gifting. 2:1 now 5:1
Sendoso
Adoption: we struggled with sales adoption. They never fully bought into Sendoso campaigns. With Alyce, all sales reps are using the tool and there's accountability by each team member. They love using the tool because it's so easy.
Reporting: we never had a true picture of how gifting campaigns were driving revenue against what we'd spent. Our MOPs team had to manually pull and report on ROI from gifting. With Alyce, it's automated.
Overall ease-of-use: Sendoso was easy to use as a marketer, but we hated building our own landing pages in Marketo (I'm not a fan of Marketo pages). The Alyce LPs are cookie cutter, but clean, you can personalize the message, gift and the sender's profile picture and contact information are viewable. The sales team leads love creating their own campaigns, create friendly competitions between teams and get creative with the campaigns (we never saw them using Sendoso like this).
Reachdesk
Personalization: Reachdesk's personalization is better. You can send any gift (whiskey bottle, pickleball set, you name it) with sketched personalization in a one-off setting vs. ordering in bulk. Alyce is not quite as efficient in one-off personalizations. You still need to go through a curator.
Automation: both Reachdesk and Alyce are comparable in SF, Marketo, HubSpot integrations, but Reachdesk doesn't integrate with 6sense the way Alyce does. Right now we're able to gift to ICPs at accounts that are in-market in decision or purchase stage (showing real intent). This means we experience less people taking the gift for a demo and running and gifting to those that are more likey to buy.
Adoption: we struggled with sales adoption. They never fully bought into Sendoso campaigns. With Alyce, all sales reps are using the tool and there's accountability by each team member. They love using the tool because it's so easy.
Reporting: we never had a true picture of how gifting campaigns were driving revenue against what we'd spent. Our MOPs team had to manually pull and report on ROI from gifting. With Alyce, it's automated.
Overall ease-of-use: Sendoso was easy to use as a marketer, but we hated building our own landing pages in Marketo (I'm not a fan of Marketo pages). The Alyce LPs are cookie cutter, but clean, you can personalize the message, gift and the sender's profile picture and contact information are viewable. The sales team leads love creating their own campaigns, create friendly competitions between teams and get creative with the campaigns (we never saw them using Sendoso like this).
Reachdesk
Personalization: Reachdesk's personalization is better. You can send any gift (whiskey bottle, pickleball set, you name it) with sketched personalization in a one-off setting vs. ordering in bulk. Alyce is not quite as efficient in one-off personalizations. You still need to go through a curator.
Automation: both Reachdesk and Alyce are comparable in SF, Marketo, HubSpot integrations, but Reachdesk doesn't integrate with 6sense the way Alyce does. Right now we're able to gift to ICPs at accounts that are in-market in decision or purchase stage (showing real intent). This means we experience less people taking the gift for a demo and running and gifting to those that are more likey to buy.
Do you think Sendoso delivers good value for the price?
Yes
Are you happy with Sendoso's feature set?
Yes
Did Sendoso live up to sales and marketing promises?
Yes
Did implementation of Sendoso go as expected?
Yes
Would you buy Sendoso again?
Yes
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