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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sensor Tower

    Score7.5 out of 10
    N/ASensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A

    Zoho Analytics

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Zoho Analytics is a self-service BI and analytics platform that uncovers patterns, spots emerging trends, tracks business metrics, and detects anomalies. Designed for ease of use, it enables business users to create reports and dashboards independently, without relying on IT.

    $60

    per month 5 users

    Pricing
    Sensor TowerZoho Analytics
    Editions & Modules
    No answers on this topic
    Standard
    $60
    per month Starts at 5 Users
    Premium
    $145
    per month Starts at 15 Users
    Enterprise
    $575
    per month Starts at 50 Users
    Offerings
    Pricing Offerings
    Sensor TowerZoho Analytics
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—There is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
    More Pricing Information
    Community Pulse
    Sensor TowerZoho Analytics
    Considered Both Products
    Sensor Tower
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    78 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    71 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    70 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    72 Answers
    Features
    Sensor TowerZoho Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    8.6
    135 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.8106 Ratings
    Customizable dashboards00 Ratings8.5135 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    8.1
    137 Ratings
    1% above category average
    Drill-down analysis00 Ratings8.0131 Ratings
    Formatting capabilities00 Ratings7.6136 Ratings
    Report sharing and collaboration00 Ratings8.6137 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    8.4
    129 Ratings
    2% above category average
    Publish to Web00 Ratings8.2108 Ratings
    Publish to PDF00 Ratings8.6127 Ratings
    Report Delivery Scheduling00 Ratings8.4112 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    8.0
    84 Ratings
    0% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.280 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.572 Ratings
    Predictive Analytics00 Ratings7.566 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    8.5
    129 Ratings
    0% above category average
    Multi-User Support (named login)00 Ratings8.6127 Ratings
    Role-Based Security Model00 Ratings8.972 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.5122 Ratings
    Report-Level Access Control00 Ratings8.030 Ratings
    Single Sign-On (SSO)00 Ratings8.574 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    6.4
    97 Ratings
    19% below category average
    Responsive Design for Web Access00 Ratings7.371 Ratings
    Mobile Application00 Ratings4.373 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.986 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Sensor Tower and Zoho Analytics
    Feature
    Sensor Tower
    -
    Ratings
    Zoho Analytics
    8.3
    65 Ratings
    7% above category average
    REST API00 Ratings8.161 Ratings
    iFrames00 Ratings8.553 Ratings
    Best Alternatives
    Sensor TowerZoho Analytics
    Small Businesses
    Firebase Crashlytics
    Score9.8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Sensor TowerZoho Analytics
    Likelihood to Recommend
    8.4
    (6 ratings)
    7.2
    (139 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.9
    (9 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (83 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (2 ratings)
    Support Rating
    7.6
    (2 ratings)
    5.4
    (18 ratings)
    Implementation Rating
    -
    (0 ratings)
    5.5
    (3 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    7.7
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (51 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.2
    (71 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Sensor TowerZoho Analytics
    Likelihood to Recommend
    Sensor Tower
    I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
    Incentivized
    Read full review
    Zoho
    Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
    Read full review
    Pros
    Sensor Tower
    • Very easy to use and understand. The dashboard is quite complete.
    • The free version is quite complete.
    • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
    Incentivized
    Read full review
    Zoho
    • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
    • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
    • Decision making regarding resource allocation.
    Incentivized
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    Cons
    Sensor Tower
    • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
    • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
    Incentivized
    Read full review
    Zoho
    • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
    • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
    • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
    Incentivized
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    Likelihood to Renew
    Sensor Tower
    Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
    Incentivized
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    Zoho
    I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
    Incentivized
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    Usability
    Sensor Tower
    No answers on this topic
    Zoho
    For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
    Incentivized
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    Reliability and Availability
    Sensor Tower
    No answers on this topic
    Zoho
    ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
    Incentivized
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    Performance
    Sensor Tower
    No answers on this topic
    Zoho
    ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
    Incentivized
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    Support Rating
    Sensor Tower
    I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
    Incentivized
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    Zoho
    The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
    Incentivized
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    Implementation Rating
    Sensor Tower
    No answers on this topic
    Zoho
    If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
    Incentivized
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    Alternatives Considered
    Sensor Tower
    We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
    Incentivized
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    Zoho
    Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
    Read full review
    Scalability
    Sensor Tower
    No answers on this topic
    Zoho
    As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
    Incentivized
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    Return on Investment
    Sensor Tower
    • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
    • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
    Incentivized
    Read full review
    Zoho
    • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
    • Analytics provides a lot of visualization options that I need to serve my customers.
    • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
    Incentivized
    Read full review
    ScreenShots

    Zoho Analytics Screenshots

    Screenshot of some of the available 500+ native integrations that unify data across a business for a holistic analysisScreenshot of the visual data pipeline builder used to create data flows with data stagesScreenshot of where to turn questions into insights with Ask Zia.Screenshot of an example of the actionable insights, powered by Zia insights's key driver analysis.Screenshot of Get instant, at-a-glance insights with dynamic dashboards.Screenshot of the interface to build and deploy ML models with the no-code AutoML platform