TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ShopperTrak

    Score9 out of 10
    N/AShopperTrak headquartered in Chicago offers their software for in-store marketing, engagement and proximity-based retail analytics.N/A

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
    Pricing
    ShopperTrakSingular
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ShopperTrakSingular
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    ShopperTrakSingular
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShopperTrakSingular
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.0
    (4 ratings)
    Support Rating
    8.0
    (1 ratings)
    8.0
    (2 ratings)
    User Testimonials
    ShopperTrakSingular
    Likelihood to Recommend
    ShopperTrak
    ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.
    Incentivized
    Read full review
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
    Read full review
    Pros
    ShopperTrak
    • Count inbound and outbound traffic
    • Compare traffic to location specific sales.
    • Detailed dashboards with at a glance actionable content.
    Incentivized
    Read full review
    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
    Read full review
    Cons
    ShopperTrak
    • Updated end users when enhancements are implemented.
    • User specific reporting.
    Incentivized
    Read full review
    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
    Read full review
    Support Rating
    ShopperTrak
    Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.
    Incentivized
    Read full review
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
    Read full review
    Alternatives Considered
    ShopperTrak
    No answers on this topic
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
    Read full review
    Return on Investment
    ShopperTrak
    • We now better manage our labor to meet customer traffic.
    • We can better measure the impact of promotions we offer.
    • At a glance, I can identify stores with the biggest opportunities.
    Incentivized
    Read full review
    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
    Read full review
    ScreenShots