Likelihood to Recommend Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.
Read full review Pros Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies. Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners. Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively. Read full review Content Brief Competitive SERP ranking analysis Grouping content topics together to see related keywords/ content clusters easily Analyzing Google Search Console data for content refresh opportunities Read full review Cons Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way. You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time. Read full review Using the GSC data to find new, adjacent content opportunities. They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that Read full review Likelihood to Renew I use it every single day and its essential to succeeding in my role
Read full review Usability This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Read full review Support Rating Read full review Implementation Rating We liked it, things can always be better
Read full review Alternatives Considered Whilst
data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review Topic was way less costly than
MarketMuse with similar functionality. It was agnostic to CMS (
WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.
Read full review Return on Investment Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth. Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins. Read full review It has greatly reduced the number of hours our SEO team has to review content Has sped up our content briefs by hours per brief Great for helping us to see what content is performing well / needs help via the Google Search Console integration Read full review ScreenShots