Similarweb vs. Vantage Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Similarweb
Score 8.3 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month per user
Vantage Analytics
Score 0.0 out of 10
Small Businesses (1-50 employees)
Vantage Analytics in Toronto offers their marketing intelligence platform for aggregating, integrating, and understanding marketing data.
$0
Per Month [Unlimited Users]
Pricing
SimilarwebVantage Analytics
Editions & Modules
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Startup
$0
Per Month [Unlimited Users]
Traction
$69
Per Month [Unlimited Users]
Accelerate
$299
Per Month [Unlimited Users]
Offerings
Pricing Offerings
SimilarwebVantage Analytics
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.Our enterprise tier starts at $1,000/month with significant customization available.
More Pricing Information
Community Pulse
SimilarwebVantage Analytics
Features
SimilarwebVantage Analytics
SEO
Comparison of SEO features of Product A and Product B
Similarweb
7.9
13 Ratings
3% below category average
Vantage Analytics
-
Ratings
Keyword analysis7.913 Ratings00 Ratings
SERP ranking tracking7.09 Ratings00 Ratings
Competitive analysis8.812 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Similarweb
7.6
14 Ratings
14% below category average
Vantage Analytics
-
Ratings
Competitor Research8.614 Ratings00 Ratings
Competitor alerts8.18 Ratings00 Ratings
Market Insights and Reports7.45 Ratings00 Ratings
Best Alternatives
SimilarwebVantage Analytics
Small Businesses
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Score 8.2 out of 10
Medium-sized Companies
Conductor
Conductor
Score 9.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
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Conductor
Score 9.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SimilarwebVantage Analytics
Likelihood to Recommend
8.2
(118 ratings)
-
(0 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
7.3
(4 ratings)
-
(0 ratings)
Support Rating
6.8
(4 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
SimilarwebVantage Analytics
Likelihood to Recommend
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Vantage Analytics
No answers on this topic
Pros
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
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Vantage Analytics
No answers on this topic
Cons
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
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Vantage Analytics
No answers on this topic
Likelihood to Renew
Similarweb LTD
I use it every single day and its essential to succeeding in my role
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Vantage Analytics
No answers on this topic
Usability
Similarweb LTD
Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Vantage Analytics
No answers on this topic
Support Rating
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Vantage Analytics
No answers on this topic
Implementation Rating
Similarweb LTD
We liked it, things can always be better
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Vantage Analytics
No answers on this topic
Alternatives Considered
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Vantage Analytics
No answers on this topic
Return on Investment
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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Vantage Analytics
No answers on this topic
ScreenShots

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.

Vantage Analytics Screenshots

Screenshot of Main dashboardScreenshot of Automated marketing campaign approval pageScreenshot of Exploration and segmentation panel