Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.
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Triple Whale
Score9.3 out of 10
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Triple Whale is a marketing analytics solution that enables users to visualize data in one central dashboard, generate reports, and track profit. Upgrading to its attribution plan provides additional data and analytic capabilities. The "Full Whale" plan adds the company's Creative Cockpit and FinHub products which enable analysis by content type, tracks creative performance, and adds additional trend analysis.
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For paid social accounts where demand generation, storytelling, and advanced attribution are necessary, this can help visualize that story and track a customer's journey in ways that you just otherwise wouldn't be able to do in a paid social platform. It does it so quickly that you're hardly taking any time to actually create these really advanced visualizations, which can help validate some of the thoughts or ideas you have on what the data is saying. In some cases, it can redirect you towards new thoughts or paths of what might or might not be happening that you otherwise wouldn't have thought of. Think of it almost like another expert on your team that just is a genius with data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Without Moby, I'm not sure how much I would use Triple Whale. It feels a little intimidating, even to someone who is an expert in the field. Just because we're an expert at paid social or paid search doesn't mean we're an expert at attribution. There is a level of hand-holding necessary if we didn't have that AI integration to be able to use more plain language to unearth the golden nuggets that live within Triple Whale. Moby brings that to life.With Moby, it's a 10. It's amazing. Without Moby, it's probably a six. I'm sure all of the amazing nuggets still exist, but it's just hard to dig them up
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
