TrustRadius

Singular vs. Triple Whale

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Singular
Score 8.1 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Triple Whale
Score 7.9 out of 10
N/A
Triple Whale is a marketing analytics solution that enables users to visualize data in one central dashboard, generate reports, and track profit. Upgrading to its attribution plan provides additional data and analytic capabilities. The "Full Whale" plan adds the company's Creative Cockpit and FinHub products which enable analysis by content type, tracks creative performance, and adds additional trend analysis.
$129
per month
Pricing
SingularTriple Whale
Editions & Modules
No answers on this topic
Growth
$129
per month
Pro
$199
per month
Enterprise
$279
per month
Offerings
Pricing Offerings
SingularTriple Whale
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Discount available for annual pricing (16.6%).
More Pricing Information
Community Pulse
SingularTriple Whale
Best Alternatives
SingularTriple Whale
Small Businesses
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Webgility
Webgility
Score 9.6 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
Looker
Looker
Score 8.3 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Looker
Looker
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SingularTriple Whale
Likelihood to Recommend
8.0
(4 ratings)
10.0
(1 ratings)
Support Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
SingularTriple Whale
Likelihood to Recommend
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Triple Whale
This is only useful for businesses engaged in D2C marketing at scale. The cost would not be justified otherwise. You also need to have a certain level of in-house expertise to set up and use the tool accurately to ensure your data is accurate and reliable.
MS
Read full review
Pros
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Verified User
Anonymous
Read full review
Triple Whale
  • Integrate data from multiple platforms into one location.
  • Provide easy to use and customizable dashboards.
  • Help with additional attribution methods and accuracy.
MS
Read full review
Cons
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Verified User
Anonymous
Read full review
Triple Whale
  • Amazon data is difficult to integrate.
  • Shipping costs by channel and avg./unit cost - if possible.
  • Better tutorials to understand all the tools available.
MS
Read full review
Support Rating
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Triple Whale
No answers on this topic
Alternatives Considered
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Verified User
Anonymous
Read full review
Triple Whale
The triple whale is a more holistic consolidated view of the ad spend and sales picture.
MS
Read full review
Return on Investment
Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Verified User
Anonymous
Read full review
Triple Whale
  • Helps us balance our FB and Google spend.
  • Know when to scale spend.
  • Know when to back of spend.
MS
Read full review
ScreenShots