Sitecore Send vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sitecore Send
Score 8.8 out of 10
N/A
Sitecore Send, formerly Moosend, is an email marketing platform featuring drag and drop editor and templates for newsletters, automated workflow, mailing list management with custom fields and advanced segmentation, and personalized content.
$10
Per Subscriber
Twilio SendGrid
Score 6.9 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Sitecore SendTwilio SendGrid
Editions & Modules
Starting Price
$10.00
Per Subscriber
Maximum Price
$760.00
Per Subscriber
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Sitecore SendTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sitecore SendTwilio SendGrid
Features
Sitecore SendTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sitecore Send
9.4
10 Ratings
17% above category average
Twilio SendGrid
7.0
50 Ratings
12% below category average
WYSIWYG email editor9.010 Ratings8.437 Ratings
Dynamic content9.09 Ratings6.840 Ratings
Ability to test dynamic content8.59 Ratings5.238 Ratings
Landing pages8.58 Ratings7.924 Ratings
A/B testing10.06 Ratings8.430 Ratings
Mobile optimization10.08 Ratings8.138 Ratings
Email deliverability reporting10.09 Ratings6.350 Ratings
List management10.09 Ratings6.144 Ratings
Triggered drip sequences10.06 Ratings5.924 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sitecore Send
10.0
8 Ratings
27% above category average
Twilio SendGrid
6.8
50 Ratings
11% below category average
Dashboards10.08 Ratings6.148 Ratings
Standard reports10.08 Ratings6.648 Ratings
Custom reports10.06 Ratings7.831 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Sitecore Send
10.0
6 Ratings
23% above category average
Twilio SendGrid
8.1
12 Ratings
2% above category average
URL Validation10.06 Ratings7.511 Ratings
Link Tracking10.06 Ratings7.712 Ratings
Image Validation10.06 Ratings8.59 Ratings
Inbox Display10.05 Ratings7.711 Ratings
Email Accessibility Tools10.06 Ratings8.412 Ratings
Spelling and Grammar Check10.05 Ratings8.09 Ratings
Spam Testing10.06 Ratings8.011 Ratings
Email Previews10.06 Ratings8.812 Ratings
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Sitecore SendTwilio SendGrid
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User Ratings
Sitecore SendTwilio SendGrid
Likelihood to Recommend
9.0
(10 ratings)
6.0
(61 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
9.0
(2 ratings)
6.3
(8 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
Sitecore SendTwilio SendGrid
Likelihood to Recommend
Sitecore
UI presented by this application is not only unique but also important to implement for further creation. Hence a proven and tested application for tracing the developments at all places to check the capability of the developmental process. It’s a powerful email marketing tool and helps to maintain the client’s relationship with full support.
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Twilio
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
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Pros
Sitecore
  • Moosend is the best application to trace the business development and to create ideas through email marketing
  • This tool is helpful in the atomization of developments on a certain level
  • It promotes business opportunities in the market with innovation and ideas
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Sitecore
  • If you have more than 1000 subscribers you will be required to upgrade to the Pro plan.
  • Free plan users have limited customer support.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
Sitecore
Pretty straight forward but it takes sometime to get used to. Not exactly like WordPress or other open source cms but it gets the job done
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Twilio
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
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Support Rating
Sitecore
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Sitecore
Moosend is known as more of an industry standard than BuzzStream (which is a more budget tool), and it shows. BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.
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Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
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Return on Investment
Sitecore
  • Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.
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Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
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ScreenShots