The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).
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TapClicks
Score8 out of 10
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TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…
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Pricing
Siteimprove
TapClicks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Siteimprove
TapClicks
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
