Skai vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
SkaiZedo
Editions & Modules
Kenshoo
$10,000
Starting Price
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
SkaiZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
SkaiZedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Skai
7.1
10 Ratings
4% below category average
Zedo
-
Ratings
Data Transfer8.510 Ratings00 Ratings
DSP integration5.75 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Skai
6.1
11 Ratings
25% below category average
Zedo
10.0
1 Ratings
24% above category average
Ad campaign creation7.611 Ratings10.01 Ratings
Ad deployment7.611 Ratings10.01 Ratings
Display advertising4.310 Ratings10.01 Ratings
Ad display and retargeting segmentation4.810 Ratings00 Ratings
Sequence targeting6.39 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Skai
7.3
12 Ratings
6% below category average
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards7.612 Ratings9.01 Ratings
Ad performance reports9.812 Ratings10.01 Ratings
Ad conversion tracking6.712 Ratings10.01 Ratings
Ad attribution reporting7.611 Ratings00 Ratings
Cross-channel ad management5.810 Ratings9.01 Ratings
Ad forecasting and optimization6.211 Ratings10.01 Ratings
Best Alternatives
SkaiZedo
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SkaiZedo
Likelihood to Recommend
9.2
(17 ratings)
8.0
(1 ratings)
Likelihood to Renew
7.8
(3 ratings)
-
(0 ratings)
Usability
9.5
(2 ratings)
-
(0 ratings)
Availability
3.6
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
SkaiZedo
Likelihood to Recommend
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Likelihood to Renew
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Zedo
No answers on this topic
Usability
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Zedo
No answers on this topic
Support Rating
Skai
Very responsive and bring fast answers for problems
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Zedo
No answers on this topic
Alternatives Considered
Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots