smec Platform vs. Yahoo Ads

smec Platform

smec Platform

0 Reviews and Ratings

Yahoo Ads

Yahoo Ads

41 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
smec Platform	Score 0.0 out of 10	Mid-Size Companies (51-1,000 employees)	Smarter Ecommerce (smec) is a PPC software provider and performance marketing agency that helps ecommerce brands through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to align PPC campaigns with strategic business goals. Dynamic Segments allow retailers to optimize for business outcomes such…	N/A
Yahoo Ads	Score 7.7 out of 10	N/A	Yahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.	$25 per month

Pricing

smec Platform

Yahoo Ads

Editions & Modules

No answers on this topic

Yahoo Gemini!: $25.00
per month

Offerings

Pricing Offerings
smec Platform	Yahoo Ads
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	smec Platform	Yahoo Ads
Considered Both Products	smec Platform No answer on this topic	Yahoo Ads Nathan Richardson SEO Analyst Chose Yahoo Ads Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel. Incentivized Helpful? Verified User Anonymous Chose Yahoo Ads Yahoo has a broader reach than LinkedIn in terms of category of intents. Yahoo also supercedes LinkedIn in terms of impression volume. LinkedIn is also a more expensive acquisition overall. Incentivized Helpful? Verified User Anonymous Chose Yahoo Ads Google is definitely the mammoth in this space, but it is nice to be able to be on multiple different search engines. People are using all different kinds of SEs to get their information. It is also nice to push other campaigns straight into Yahoo! and not have as much legwork … Incentivized Helpful? GB Garegin Baghdasaryan Senior Digital Media Manager Chose Yahoo Ads Gemini had cheaper CPCS but would not convert as well as Bing or Google. It would be consistent but not as good. Incentivized Helpful? Verified User Anonymous Chose Yahoo Ads Yahoo is not as used as Google, but it is still a well-known search engine. It is still valuable to use Yahoo! Advertising. Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Yahoo Ads Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini … Incentivized Helpful? Brandon Mitchell Digital Platform Marketing Analyst Chose Yahoo Ads In terms of ROI, Bing ~ Gemini > Google. However, Google's massive amounts of traffic nullify ROI returns. In terms of traffic, Google > Bing > Gemini. Incentivized Helpful? Verified User Anonymous Chose Yahoo Ads I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and … Incentivized Helpful? Leah Jakaitis Senior Analyst Chose Yahoo Ads Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and … Incentivized Helpful? Toni Reifsteck Digital and Web Content Strategist Chose Yahoo Ads Undoubtedly AdWords ranks higher overall. Yahoo Gemini is a distant second. Bing has been a disappointment but I have not given up on it. Incentivized Helpful? Verified User Anonymous Chose Yahoo Ads Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was. Incentivized Helpful? Alexander Rodriguez Associate Director Chose Yahoo Ads Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include … Incentivized Helpful? ☕️ Darren Davis Chief Espresso Officer & Founder Chose Yahoo Ads Overall, Yahoo! Advertising is a much lower traffic option, but also a lower cost option. If you are looking to drive big numbers & results, this platform is behind Google AdWords and Facebook Ads by a big gap. Incentivized Helpful? Verified User Anonymous Chose Yahoo Ads Yahoo Gemini is very similar to how the Bing Ads platform operates and functions, but I feel like the Yahoo Gemini platform is much more aesthetically pleasing and a little bit easier to manage. The colors and visual appearance of the dashboard seems to be more inviting than … Incentivized Helpful? Chani Loeb Customer Service Representitive Chose Yahoo Ads I have also used Google Adwords Editor - 4 stars and Bing Editor - 2 stars. The fact that it's so easy to edit a bid in Gemini is a big deal. And the toggle switch that changes a keyword or ad group from active to paused is extremely useful and easier to use than the drop down … Incentivized Helpful?

Best Alternatives
	smec Platform	Yahoo Ads
Small Businesses	WordStream Score 6.9 out of 10	Amazon Advertising Sponsored Products Score 5.5 out of 10
Medium-sized Companies	WordStream Score 6.9 out of 10	Amazon Advertising Sponsored Products Score 5.5 out of 10
Enterprises	Adobe Advertising Cloud Score 8.7 out of 10	AdSense Score 8.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	smec Platform	Yahoo Ads
Likelihood to Recommend	- (0 ratings)	5.0 (0 ratings)
Usability	- (0 ratings)	5.4 (0 ratings)
Support Rating	- (0 ratings)	6.5 (0 ratings)

User Testimonials
	smec Platform	Yahoo Ads
Likelihood to Recommend	No answers on this topic	As I've alluded to before, Yahoo Gemini! is particularly well-suited for that extra bit of marketing spend and those last few needed leads and MQLs to get you over the hump. We definitely find that the ROI is well worth it, but it's also not the type of channel that we're gonna drop half of our budget on. The scalability is limited to an extent. Incentivized Nathan Richardson SEO Analyst Read full review
Pros	No answers on this topic	Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three. Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform. Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI. Incentivized Brandon Mitchell Digital Platform Marketing Analyst Read full review
Cons	No answers on this topic	More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy No display/programmatic buying options as yet. Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good. Incentivized Leah Jakaitis Senior Analyst Read full review
Usability	No answers on this topic	One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer. Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client. Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics. Incentivized Vincent Misiewicz Sr. Search Engine Marketing Analyst Read full review
Return on Investment	No answers on this topic	For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest. In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile. For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results. Incentivized Alexander Rodriguez Associate Director Read full review
ScreenShots	smec Platform Screenshots