TrustRadius: an HG Insights company

Snov.io vs. Velocify by ICE Mortgage Technology

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Snov.io

    Score7.5 out of 10
    N/AThe Snov toolkit is used to improve lead generation, outreach, email deliverability and customer management. Snov.io includes over a dozen lead search options, unlimited email campaigns, unlimited follow-ups as well as customer care to support users' sales operations.

    $39

    per month per user

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    Snov.ioVelocify by ICE Mortgage Technology
    Editions & Modules
    Starter
    $39
    per month per user
    LinkedIn Automation add-on
    $69
    per month per account
    Pro S
    $99
    per month per user
    Pro M
    $189
    per month per user
    Pro L
    $369
    per month per user
    Pro Ultra
    $738
    per month per user
    Custom Ultra
    Contact Sales
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Snov.ioVelocify by ICE Mortgage Technology
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.—
    More Pricing Information
    Features
    Snov.ioVelocify by ICE Mortgage Technology
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Snov.io and Velocify by ICE Mortgage Technology
    Feature
    Snov.io
    10.0
    1 Ratings
    28% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Integrations with CRMs10.01 Ratings00 Ratings
    Integrations with data storage tools10.01 Ratings00 Ratings
    Integrations with lead automation tools10.01 Ratings00 Ratings
    Best Alternatives
    Snov.ioVelocify by ICE Mortgage Technology
    Small Businesses
    Dealfront
    Score8.4 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Snov.ioVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    9.9
    (3 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (5 ratings)
    Usability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Snov.ioVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    Snov.io
    Snovio is perfect if you have a clear, Ideal Customer Profile mapped for your lead gen efforts. It helps you find specific decision-makers in companies buying what you're selling and enables you to enhance the process of nurturing a relationship with value. Snovio is less appropriate if you target consumers instead of businesses and/or if you use it for massive/untargeted /generic cold email campaigns that verge on the brink of spam
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    Snov.io
    • Email Verification
    • List building
    • Email sourcing
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    Snov.io
    • Usability
    • New features
    • Deliverability help
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    Snov.io
    Very easy to use and user friendly
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    Snov.io
    I prefer Snov.io as it offers a more "one-stop shop" to cold email than other tools. Saying that, the landscape of these tools is changing with products like Instantly changing the game with their new charging system of not charging "per seat" for lead generation. Snov.io is adapting well to these changes and brining out their own new features to compete with others in the market
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    Snov.io
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    Snov.io
    • Ability to nurture relationships at scale
    • Tighter workflows as it integrates with other tools
    • We have closed sales with lead found within Snovio's databse
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
    ScreenShots

    Snov.io Screenshots

    Screenshot of the tools available with Snov.io, used to solve specific sales problems.Screenshot of some of the apps that integrate with Snov.io