TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Vista Social

    Score9.6 out of 10
    N/AVista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.

    $79

    per month

    Pricing
    SocialPilotVista Social
    Editions & Modules
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Professional
    $79
    per month
    Advanced
    $149
    per month
    Scale
    $379
    per month
    Enterprise
    $379
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    SocialPilotVista Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    SocialPilotVista Social
    Considered Both Products
    group.one
    No answer on this topic
    Vista Social
    Chose Vista Social
    this is a tool that has a bunch of features that you can only find in specific tools, so you often have to have several of them.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    75 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    75 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    72 Answers
    Features
    SocialPilotVista Social
    Publishing
    Comparison of Publishing features of SocialPilot and Vista Social
    Feature
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Vista Social
    9.6
    74 Ratings
    16% above category average
    Content planning and scheduling9.04 Ratings9.974 Ratings
    Workflow management7.04 Ratings9.469 Ratings
    Audience targeting00 Ratings9.666 Ratings
    Content optimization00 Ratings9.569 Ratings
    Engagement
    Comparison of Engagement features of SocialPilot and Vista Social
    Feature
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Vista Social
    9.4
    69 Ratings
    14% above category average
    Bulk actions10.04 Ratings9.464 Ratings
    Automated routing and prioritization00 Ratings9.464 Ratings
    Customer interaction histories00 Ratings9.567 Ratings
    Marketing
    Comparison of Marketing features of SocialPilot and Vista Social
    Feature
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Vista Social
    9.5
    66 Ratings
    21% above category average
    Content marketing2.04 Ratings9.763 Ratings
    Paid media management2.04 Ratings9.454 Ratings
    Lead generation00 Ratings9.354 Ratings
    Campaigns and promotions00 Ratings9.654 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SocialPilot and Vista Social
    Feature
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Vista Social
    9.7
    70 Ratings
    15% above category average
    Twitter10.04 Ratings9.766 Ratings
    Facebook10.04 Ratings9.870 Ratings
    LinkedIn10.04 Ratings9.969 Ratings
    Instagram6.04 Ratings9.868 Ratings
    Pinterest9.03 Ratings9.660 Ratings
    Google+00 Ratings9.652 Ratings
    YouTube00 Ratings9.862 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SocialPilot and Vista Social
    Feature
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Vista Social
    9.5
    68 Ratings
    21% above category average
    Campaign success analytics10.03 Ratings9.665 Ratings
    Real-time tracking10.02 Ratings9.565 Ratings
    Competitor analysis00 Ratings9.555 Ratings
    Account management
    Comparison of Account management features of SocialPilot and Vista Social
    Feature
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Vista Social
    9.4
    64 Ratings
    17% above category average
    Role-based user permissions & privileges9.04 Ratings9.658 Ratings
    Mobile access6.04 Ratings9.160 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of SocialPilot and Vista Social
    Feature
    SocialPilot
    -
    Ratings
    Vista Social
    9.5
    66 Ratings
    22% above category average
    Boolean keyword searches00 Ratings9.552 Ratings
    Filtering out noise/spam00 Ratings9.552 Ratings
    Sentiment analysis00 Ratings9.559 Ratings
    Broad channel coverage00 Ratings9.761 Ratings
    Best Alternatives
    SocialPilotVista Social
    Small Businesses
    Sendible
    Score7.1 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SocialPilotVista Social
    Likelihood to Recommend
    8.0
    (4 ratings)
    9.6
    (75 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (3 ratings)
    Usability
    8.0
    (3 ratings)
    9.6
    (67 ratings)
    Support Rating
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SocialPilotVista Social
    Likelihood to Recommend
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Vista Social
    Vista Social is well-suited for small to mid-sized teams that manage multiple social platforms and need to handle messages, comments, and mentions efficiently from a single inbox, while automating to reduce manual work. It may be less appropriate for very large enterprises that require highly customized reporting or complex approval workflows across large, distributed teams.
    Read full review
    Pros
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Vista Social
    • The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
    • I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
    • When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
    Read full review
    Cons
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Vista Social
    • I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
    • In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
    • In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
    Read full review
    Likelihood to Renew
    group.one
    No answers on this topic
    Vista Social
    Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.
    Read full review
    Usability
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Vista Social
    Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
    Read full review
    Support Rating
    group.one
    I've not had to use support
    Read full review
    Vista Social
    No answers on this topic
    Alternatives Considered
    group.one
    Incentivized
    Read full review
    Vista Social
    While they all offer basic scheduling and publishing, Vista Social stands out by combining content creation (with Canva), AI-powered captions, inbox management, task organization, and performance tracking , all in one platform. It saves time and gives me more control, without needing to jump between multiple tools.
    Read full review
    Return on Investment
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    Vista Social
    • The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
    • In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
    • The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox