Sophos Email vs. Twilio SendGrid

The Sophos email solution is a good fit for my organization which is a mid-size resort with 200 users. Sophos email has revealed unwanted emails that were getting through our built in Microsoft email security scanning and policies so having this extra layer was a no brainier. With that we were able to focus on the bad stuff and even tweak our products with this information from Sophos email.

Incentivized

If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.

• We could customize it to have a certain level of workflow. We manage to enforce certain email (based on key-phrases) to be quarantined before send it to the recipient. And the email needs to be approved (manually) before being released.
• For certain type (using regex) of email, we will encrypt it if it's sent outside our organization domain.
• Scalable

Incentivized

• Managing email lists / audiences is easy with features like groups and segments.
• They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
• Provides clear / easy-to-read analytics of email campaigns.
• I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.

Incentivized

• I would love to see tips integrated into the user interface from the management side to allow for easier dissection of email headers. This would allow lower level admins that may work at smaller companies to better understand the information presented.

Incentivized

• Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
• Helping with warming up our dedicated IP for the best-sending score.
• We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
• Transactional email sequences would be a huge plus.
• Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
• Better reporting and split reporting between transactional and marketing emails.

Incentivized

It was easy to use and easy to implement. You don't need previous knowledge on the products, after we got this up and running, it took us hours to put everything together. The transition was easy and seamless.

Incentivized

It's mostly great and for policies and features, it does everything we would ask it to and more. The only thing keeping it from being a 10 is the lack of granularity in the reporting, which is actually an issue within Sophos Central as a whole. The ability to drill down from dashboards into accurate, detailed data would be very helpful at times.

Incentivized

It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.

Incentivized

Support is slow to respond. They call back outside of normal business hours despite clearly being advised when they should call. They try to BS you that the platform is working properly although there is hard evidence to the contrary. Once you get to senior level of support they agree that the product is incapable of performing properly in its current iteration.

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

Incentivized

I have only tried Sophos Email, and I find it to be a very useful tool, as it protects against information leakage such as fraudulent emails, cloud sandboxing and quarantine, which are essential functions and the product works excellent.

Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

Incentivized

• Sophos Email has been protecting our users, including the administrative branch, who are the target of attacks most frequently.
• Every month Sophos Email stops about 100,000 malicious emails. We calculate that if these attacks have saved the company time, it prevents us from having a lot of support staff to attend to the cases.

Incentivized

• As it was cheaper than the transactional service we previously used, it saved costs.
• The API was relatively easy to work with so it helped us ship the service and test it quickly.
• We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.

Incentivized