Spotfire Streaming vs. Tealium Customer Data Hub

Taking data from various sources including files, databases, web services, applying some complex rules, transforming, aggregating and producing a result. This is what Spotfire Streaming does best.
- If one needs connectivity to special services as secured databases or web services, building interactive web apps, those are probably tasks that shall be addressed with different tools.

Incentivized

Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.

Incentivized

• Processing events in real-time with real low latency and high throughput.
• 100% visual program language, which can be extended by common languages like Java, Python and .NET.
• Reduced time to prototype, create an application and deployment, which reduces the software lifecycle.
• Real robust engine and server. Barely heard of customers having issues in production.

• Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
• The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.

Incentivized

• Being a niche tool, there's not much community support
• It is on prem, making it slow to boot. not cloud native (It could be that it is our org's issue)
• The dev environment is very tough to understand for large projects due to the wire style UI/UX

Incentivized

• Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
• Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
• You have to wait for a Real-Time event to see the payload. There is no sample or other option.

Incentivized

I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.

Incentivized

The usability is good in terms that it gets well integrated with the Spotfire suite but the only few issues I have is the tough UI/UX (learning curve, if the project is huge) and unable to find many users and devs to help with the queries. At the end it is solely based on the documentation provided which is never enough

Incentivized

Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions

Incentivized

It's been flawless as far as I am concerned.

Incentivized

Sometimes publishing can take longer than expected

Incentivized

Spotfire Streaming support is prompt and to the point. They help with best practices and learning from existing projects.

Incentivized

The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.

Incentivized

Did what we needed to onboard us onto the platform

Incentivized

Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

Incentivized

We are using Dataflow (by Google).The development time in Spotfire Streaming is definitely shorter because its GUI based. Dataflow handles late arrivals after the window closes, not sure Spotfire Streaming can do that. Dataflow can run GCP as a managed service which is why we chose that tool for our new product.

Incentivized

Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.

Incentivized

Like anything it could be cheaper but we still feel we get value from it.

Incentivized

Never had an issue, scales as we use it.

Incentivized

Very easy to work with and relatively cost effective

Incentivized

• While we haven't specifically integrated Spotfire Streaming into our product development, it has allowed us to see the benefits of real-time streaming data.
• We have much more visibility into how our longer term roadmap will look and what we should focus on.

Incentivized

• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

Incentivized