Our experience with Tealium iQ
Updated November 16, 2022

Our experience with Tealium iQ

Adam Hatfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tealium Customer Data Hub

We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
  • Tag management
  • Web performance
  • Easy integration with other systems
  • Onsite optimisation integration
  • Time to implement
  • Initial complexity and upskilling
  • SEO due to speed improvements
  • Conversion improvements due to speed improvements.
  • Slightly higher cost to service due to upskilling requirements.
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. The downside is that there is an additional cost for Tealium IQ over the free version of Google Tag Manager and there has been some upskilling required due to it being a new technology.

Do you think Tealium Customer Data Hub delivers good value for the price?


Are you happy with Tealium Customer Data Hub's feature set?


Did Tealium Customer Data Hub live up to sales and marketing promises?


Did implementation of Tealium Customer Data Hub go as expected?


Would you buy Tealium Customer Data Hub again?


Tealium IQ is well suited as a tag management solution particularly if you are looking at using other components of the Tealium ecosystem such as audience stream. We have found it to be an extremely capable tag management system and provides us far more advance capability over the Google Tag Manager solution we utilized previously. If your tag management needs are basic and you do not require Audience Stream there may be other alternatives such as Google Tag Manager.

Tealium Customer Data Hub Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated

Using Tealium Customer Data Hub

20 - Digital, IT, Marketing
1 - Technical and analytical skill set. In our case they came from a digital marketing and experimentation background.
  • Audience Creation
  • Orchestration of campaigns
  • Leads Management
  • Improve speed to market for new campaigns
  • Create highly targetted campaigns
  • Link web browsing activity to behavioural analytics
We are extremely happy with the product and can see a use for it in the future.

Evaluating Tealium Customer Data Hub and Competitors

  • Product Features
  • Product Usability
We could see how it could unlock a lot of capability and make it easier to orchestrate experiences across multiple owned channels.
Start first with Tealium rathern than try and implement it and a marketing automation solution at the same time.

Oh and do it much earlier.

Tealium Customer Data Hub Implementation

Took longer than we expected but that was down to us not knowing what we were doing. Tealium though were really helpful and consultative.
Yes - Initially it was deploying telaium IQ, then it was configuring our various apps to pass data to the data hub. Then it was all the lower priority apps.
Change management was minimal - NA
  • Us not knowing what we were doing
  • Unclear requirements
  • Competing priorities

Tealium Customer Data Hub Training

Did what we needed to onboard us onto the platform

Configuring Tealium Customer Data Hub

Highly configurable, has done pretty much everything we needed it to
Take the time to think about what you need. Ensure your internal teams are ready to implement.
No - we have not done any customization to the interface

Tealium Customer Data Hub Support

They are always on hand to answer our questions and they push us at least as hard as we push them. It's a great partnership.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes, as we wanted to ensure we had the coverage we needed. It has proven worthwhile.
During the implementation our requirements were frequently unclear or changing and they absorbed this uncertainty and helped us focus on what was important.

Using Tealium Customer Data Hub

Very intuitive and easy to find what you are looking for. Doing the training does help though. We have onboarded multiple new users and came across no issues with getting them up to speed. Probably one flaw is that you do need to be aware of what other changes people are making as it's possible to overwrite things occassionally.
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
  • Audience creation
  • Data ingestion

Tealium Customer Data Hub Reliability

Never had an issue, scales as we use it.
It's been flawless as far as I am concerned.
Really performant

Integrating Tealium Customer Data Hub

It has made it so easy to integrate a whole range of mar tec products into our stack. This is why we chose it.
  • Eloqua
  • Salesforce Marketing Cloud
  • Optimizely
  • Full Story
Varied, but essentially it was straightforward
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • Javascript widgets
  • ETL tools
Think about what you want to achieve first and wesnure the various systems you are integrating with are ready.

Relationship with Tealium

They are one of those vendors that feels like a partner. Them making us look good helps them to look good.
They are a true partner of ours
Very easy to work with and relatively cost effective
Like anything it could be cheaper but we still feel we get value from it.