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Customize your implementation with Tealium Customer Data Hub
December 29, 2023

Customize your implementation with Tealium Customer Data Hub

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection

Overall Satisfaction with Tealium Customer Data Hub

Front-end data collection and marketing tag management
  • Customization of your implementation
  • Transforming data values before sending to data tools
  • Tag marketplace for marketing tags
  • Version control for groups with multiple people working in the same profile at the same time
  • Version control please
  • Seriously.... version control
  • Javascript extensions for data manipulation
  • Consent integrations
  • Marketing tag management
  • I do not have a view into this kind of information, however the things that Tealium Customer Data Hub can deploy would surely take many more man-hours to complete without it. We probably would just not be able to do them.
If I could give an 11, I would! Tealium Customer Data Hub support has been instrumental in our success this year, on multiple different projects. I think our organization and team have a little more comfort in getting complicated things done in Tealium Customer Data Hub partly because we know that if we hit a wall, we can always contact support. They have even gone the extra mile to teach our team extra tricks for implementing and debugging. I appreciate them so much.
"Flexible" is a great word for Tealium Customer Data Hub and how we use it! We are using it for data collection, cookie consent integration, AND marketing, all in the same place and within the same team. It is hard to imagine doing all these things without Tealium Customer Data Hub - currently, we can deal with all these major web platform functions within one team. If we did not have Tealium Customer Data Hub, no doubt these functions would be spread out across various teams and some of it outsourced to a 3rd party agency. I think Tealium Customer Data Hub is a major player in what allows us to do all these things in-house.
I have experience with Adobe Launch, GTM, and also just the olden days of directly implementing analytics on a page. I even remember when Tealium Customer Data Hub first came on the market. Digital marketers like myself were skeptical back then, but after a few years working with Tealium Customer Data Hub, my skepticism is long gone. The other products I've worked with are fine if you only need to do one thing. But if you need to do a lot of things (which we do), I am not sure anything compares to Tealium Customer Data Hub. My work day would look very different if I had to use a different tag management system for each type of product we implement.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.

Tealium Customer Data Hub Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
None
I believe my organization has premium support, yes. We really need it because we use Tealium Customer Data Hub to its utmost - I get the impression that a lot of organizations using Tealium Customer Data Hub may not use it for as many things as we do. When you have an entire team working with Tealium Customer Data Hub to get things done, you need the premium support.
There have been multiple times this year where Tealium Customer Data Hub support saved us so much time and headaches. We needed help with various bugs that came up during implementation that we could not figure out how to resolve on our own. I don't think there has been a single time where Tealium Customer Data Hub support could not help us eventually get there, no matter how complex the problem was. On top of that, they taught me personally some extra tips for debugging which have been incredibly useful. I am truly grateful for the support team.