Fantastic suite of of products!
Updated June 12, 2024

Fantastic suite of of products!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection
  • Data Standardization
  • Data Transformation and Enrichment
  • Data Integration

Overall Satisfaction with Tealium Customer Data Hub

We use Tealium Event Stream to stream realtime conversion data to a number of different CAPI solutions. We've seen increased ROAS with these implementations which have only driven more need for more CAPI solutions / connectors to be put in place. With the 3rd party cookies going away soon, and increased privacy regulations with software updates (ioS 17, etc) we're noticing a loss of data capture that we were previsouly getting. The CAPI solution has helped with that. Our scope of Event Stream is pretty limited to CAPI, but we have other smaller use cases for sending real time data as well.

Pros

  • Easily configure Connectors
  • Data Sources come straight from the TiQ which already is in place
  • Capturing new data is relatively easy with attributes we can create on the fly

Cons

  • More connectors
  • Tealium Predict could be emphasized more
  • More customizable connectors
  • Realtime
  • Connector capabilities with limited resources
  • Ease
  • Return on investment is always questioned at our company across our Tealium Customer Data Hub suite. How can we trace back that ROAS has improved because we integrated a new connector through Tealium Customer Data Hub. I think knowing that would be helpful.
  • Since we have a small team with limited resources, Tealium Customer Data Hub has been really helpful in adding tags/connectors with ease. This in turn, has allowed us to have more time working on things outisde of tagging.
Support has been great as far as I'm concerned. We have enhanced support with Tealium so we, for the most part, use the support to help us with any tagging needs that may be seeing issues. As soon as a ticket is created, support has always been quick to answer and find a solution for us.
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.

Do you think Tealium Customer Data Hub delivers good value for the price?

Not sure

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Tealium Customer Data Hub would be great for customers who want all their solutions in one place. We're already collecting the data in Tealium Customer Data Hub so we might as well be able to activate on it too! In terms of less appropriate, I'd say that the Tealium Customer Data Hub isn't as well suited for its integrations with other saas platforms. Deckers want to be able to use Tealium Customer Data Hub, but we have so many other tools in our suite that integrations between the other platforms is PIVOTAL to be able to activate the data across other channels.

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