Item: Tealium Customer Data Hub
Rating: 10
Author: Tyler Barnes

Use Cases and Deployment Scope

It started for us with data collection and finding a way to bring all of our tagging into a simple, optimized solution that aggregated all of the data that we were trying to collect and it grew from there. At this point, we have now grown in our uses with Tealium and are using the event stream API hub for even more data and information.

Pros and Cons

Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
Security around the data is key and Tealium excels in this area.
The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.

It is expensive when compared to other options, but you are going to get what you pay for.
They have made strides in their customer service and support but I would still love just a little more. Overall, still very impressive.
Predictive modeling is a little wonky

Most Important Features

Simple tag management, hands down.
Easy way to collect and bring all our data into one place
Pretty easy to setup and use the tools to analyze and get the most from the data you are collecting.

Return on Investment

Customer retention has gone up a lot, we really have seen the impact on repeat business.
Marketing spend has certainly become more efficient and well managed.

Support Rating

The support has continued to improve each and every year. There are more resources available online to help you get the proper solution in place to handle whatever function you are trying to take care of. We have used other companies and have found their support to be lacking and not nearly as robust. We don't usually run into anything that can't be solved by searching the online forums or dialing into the support team. They do a really good job.

Customer Data Management

So easy to setup, collect, and manage data from several sources. The initial legwork takes a little time to get the proper setup dialed in to your specs and needs, but once that is done you have everything you need and it is easy to keep scaling and adding more sources. The security measures in place are also key to protecting and keeping that data private, so we have been very thrilled with everything.

Alternatives Considered

Bloomreach Commerce Experience Cloud and Twilio Segment

In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the customer service of those other companies as much, but we get top notch help and support from Tealium

Key Insights

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Other Software Used

Google Ads, Google Analytics, Google Tag Manager

Likelihood to Recommend

There is still no other option that comes close to the effectiveness and scope that Tealium can deliver. We have looked into several other companies and options and still feel comfortable that this is the best and most cost effective solution on the market. And while it does cost more than some cheaper options, they just won't provide the value, support, and resources that are in place here to help you succeed. We highly recommend it!

Usability

Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Great support that is readily available
Integrations of existing companies are simple to setup.

Difficult Tasks

None, really.

Mobile Interface Availability and Impressions

Yes, but I don't use it

Excellent value, ease of operations, fantastic support. What else do you want from a CDP??

Modules Used

Overall Satisfaction with Tealium Customer Data Hub