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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Square Online

    Score7.8 out of 10
    N/ASquare Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

    $13

    per month

    Twilio Segment

    Score8.5 out of 10
    N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    Square OnlineTwilio Segment
    Editions & Modules
    Personal
    $13
    per month
    Professional
    $16
    per month
    Performance
    $29
    per month
    Free
    Free
    Free
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    Square OnlineTwilio Segment
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month—
    More Pricing Information
    Community Pulse
    Square OnlineTwilio Segment
    Considered Both Products
    Block, Inc (Square)
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    12 Answers
    Features
    Square OnlineTwilio Segment
    Security
    Comparison of Security features of Square Online and Twilio Segment
    Feature
    Square Online
    7.6
    31 Ratings
    8% below category average
    Twilio Segment
    -
    Ratings
    Role-based user permissions7.631 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Square Online and Twilio Segment
    Feature
    Square Online
    9.5
    22 Ratings
    20% above category average
    Twilio Segment
    -
    Ratings
    API9.517 Ratings00 Ratings
    Internationalization / multi-language9.518 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Square Online and Twilio Segment
    Feature
    Square Online
    6.5
    43 Ratings
    19% below category average
    Twilio Segment
    -
    Ratings
    WYSIWYG editor5.536 Ratings00 Ratings
    Code quality / cleanliness5.239 Ratings00 Ratings
    Admin section8.839 Ratings00 Ratings
    Page templates6.043 Ratings00 Ratings
    Library of website themes6.143 Ratings00 Ratings
    Mobile optimization / responsive design8.242 Ratings00 Ratings
    Publishing workflow5.335 Ratings00 Ratings
    Form generator7.036 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Square Online and Twilio Segment
    Feature
    Square Online
    9.4
    40 Ratings
    22% above category average
    Twilio Segment
    -
    Ratings
    Content taxonomy8.726 Ratings00 Ratings
    SEO support9.736 Ratings00 Ratings
    Bulk management9.621 Ratings00 Ratings
    Availability / breadth of extensions9.433 Ratings00 Ratings
    Community / comment management9.530 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Square Online and Twilio Segment
    Feature
    Square Online
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    8% below category average
    Tag library00 Ratings8.01 Ratings
    Tag variable mapping00 Ratings8.01 Ratings
    Ease of writing custom tags00 Ratings8.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings8.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Square Online and Twilio Segment
    Feature
    Square Online
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Square Online and Twilio Segment
    Feature
    Square Online
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    2% above category average
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    Best Alternatives
    Square OnlineTwilio Segment
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Joomla
    Score8.3 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Square OnlineTwilio Segment
    Likelihood to Recommend
    9.6
    (44 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.6
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (8 ratings)
    User Testimonials
    Square OnlineTwilio Segment
    Likelihood to Recommend
    Block, Inc (Square)
    If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
    Incentivized
    Read full review
    Twilio
    Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
    Incentivized
    Read full review
    Pros
    Block, Inc (Square)
    • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
    • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
    • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
    Incentivized
    Read full review
    Twilio
    • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
    • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
    • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
    Incentivized
    Read full review
    Cons
    Block, Inc (Square)
    • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
    • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
    • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
    Incentivized
    Read full review
    Twilio
    • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
    • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
    Incentivized
    Read full review
    Likelihood to Renew
    Block, Inc (Square)
    Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Usability
    Block, Inc (Square)
    Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Block, Inc (Square)
    No answers on this topic
    Twilio
    Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
    Incentivized
    Read full review
    Alternatives Considered
    Block, Inc (Square)
    Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
    Incentivized
    Read full review
    Twilio
    We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
    Incentivized
    Read full review
    Return on Investment
    Block, Inc (Square)
    • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
    • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
    • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
    Incentivized
    Read full review
    Twilio
    • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
    • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
    • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
    Read full review
    ScreenShots

    Twilio Segment Screenshots

    Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings