Supermetrics vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Supermetrics
Score 9.9 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Tableau Desktop
Score 8.3 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$75
per month
Pricing
SupermetricsTableau Desktop
Editions & Modules
Essential
$29
per month per user
Core
$159
per month per user
Tableau
$75
per month per user
Tableau Enterprise
$115
per month per user
Offerings
Pricing Offerings
SupermetricsTableau Desktop
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.All pricing plans are billed annually.
More Pricing Information
Community Pulse
SupermetricsTableau Desktop
Considered Both Products
Supermetrics
Chose Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics …
Tableau Desktop

No answer on this topic

Features
SupermetricsTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.1145 Ratings
Customizable dashboards00 Ratings9.1174 Ratings
Report Formatting Templates00 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
8.3
172 Ratings
3% above category average
Drill-down analysis00 Ratings8.5167 Ratings
Formatting capabilities00 Ratings8.4170 Ratings
Integration with R or other statistical packages00 Ratings8.0126 Ratings
Report sharing and collaboration00 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
8.3
166 Ratings
1% above category average
Publish to Web00 Ratings8.0155 Ratings
Publish to PDF00 Ratings8.0154 Ratings
Report Versioning00 Ratings8.3120 Ratings
Report Delivery Scheduling00 Ratings8.6128 Ratings
Delivery to Remote Servers00 Ratings8.778 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization00 Ratings8.5156 Ratings
Predictive Analytics00 Ratings8.6131 Ratings
Pattern Recognition and Data Mining00 Ratings7.57 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
8.9
149 Ratings
4% above category average
Multi-User Support (named login)00 Ratings9.0145 Ratings
Role-Based Security Model00 Ratings8.9125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.7136 Ratings
Report-Level Access Control00 Ratings9.010 Ratings
Single Sign-On (SSO)00 Ratings9.183 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
7.9
141 Ratings
1% above category average
Responsive Design for Web Access00 Ratings8.7130 Ratings
Mobile Application00 Ratings7.3101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Supermetrics
-
Ratings
Tableau Desktop
7.9
67 Ratings
2% above category average
REST API00 Ratings8.259 Ratings
Javascript API00 Ratings7.953 Ratings
iFrames00 Ratings7.251 Ratings
Java API00 Ratings8.548 Ratings
Themeable User Interface (UI)00 Ratings7.754 Ratings
Customizable Platform (Open Source)00 Ratings8.248 Ratings
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SupermetricsTableau Desktop
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Agency Analytics
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Score 9.2 out of 10
Yellowfin
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Score 8.8 out of 10
Medium-sized Companies
Alteryx Platform
Alteryx Platform
Score 9.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Alteryx Platform
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Score 9.0 out of 10
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Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SupermetricsTableau Desktop
Likelihood to Recommend
9.8
(12 ratings)
8.6
(204 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(41 ratings)
Usability
-
(0 ratings)
8.2
(73 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
8.0
(10 ratings)
Support Rating
-
(0 ratings)
1.0
(57 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
Implementation Rating
-
(0 ratings)
8.0
(34 ratings)
Configurability
-
(0 ratings)
7.0
(3 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
SupermetricsTableau Desktop
Likelihood to Recommend
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
Read full review
Pros
Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
Supermetrics
No answers on this topic
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
Supermetrics
No answers on this topic
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
Read full review
Reliability and Availability
Supermetrics
No answers on this topic
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Supermetrics
No answers on this topic
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Support Rating
Supermetrics
No answers on this topic
Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
Read full review
In-Person Training
Supermetrics
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
Supermetrics
No answers on this topic
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
Supermetrics
No answers on this topic
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
Read full review
Alternatives Considered
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Scalability
Supermetrics
No answers on this topic
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Read full review
Return on Investment
Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
ScreenShots

Supermetrics Screenshots

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