Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.
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Tegus
Score10 out of 10
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Tegus is a company intelligence platform for key decision makers, supporting institutional investors, corporations, and consultancies through their database of primary and market information. Tegus is a research platform that streamlines access to public financials while helping users understand customer perspectives, competitive landscapes, core business challenges and the drivers behind company data.
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Tegus is very well suited for equity analysts (buy or sell-side) that are looking to get a better understanding of the business fundamentals for a company under coverage. I am a generalist, so I have a good understanding of what the financials of a company. Using my analysis, I can form a general investment thesis. However, being a generalist, I generally lack a good understanding of the nuances of a given company/industry. Therefore, I have used Tegus to locate experts to help me identify where the financial analysis may be different at a given company because of a specific nuance to the company and/or industry in which it operates. Tegus is less appropriate as the foundation for an investment thesis. While speaking to experts is good, all candidates are generally biased in some way. For example, current employees generally don't bad mouth their own company, while employees of peer companies are more willing. Therefore, I do not feel that Tegus experts are good to base an investment thesis off of, but more to provide additional color to what I am seeing in the financials of a company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tegus provides access to a number of high-quality industry experts. I have done a number of expert calls in various industries and from various areas within similar industries and I feel that they have been able to locate experts that are knowledgeable in the relevant area that I am looking into.
Tegus has a large library of expert transcripts to choose from. The library of transcripts is really useful, as it can save a lot of time when trying to learn about a given company and/or industry. The library prevents me from having to schedule as many expert calls, so this ultimately saves me a lot of time. Also, I feel the library is not weighted to one particular area (i.e., tech) but is very evenly split.
Tegus is very efficient when finding candidates to interview. When locating particular candidates, Tegus will allow me to send them screening questions which helps to gauge how relevant and expert's knowledge is to my search. Also, Tegus will send me old transcripts of the potential experts which helps me to identify their bias or level of expertise beforehand. This is a time-saver as it helps to screen out candidates who may not be as helpful to my search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tegus could aggregate the transcripts a little differently where users can search by industry and/or sub-industry. Currently, searches are only done by company. However, if I am new to an industry, I may not know other companies in the industry. By allowing me to search by industry/sub-industry, I could identify those companies and read expert transcripts that could ultimately relate to the company that I am researching,
Tegus could provide a regular e-mail (i.e. daily or weekly) that would alert me to new transcripts either by company or by industry. This could help me stay on top of the companies that I follow without having to go to the website each time. Main benefit to user is having a deeper understanding of the companies I am researching as well as time saved from having to go back to the website.
Tegus could make sure candidate responses to screening questions are a little more detailed. Screening questions are nice in general, as they help identify a potential candidates fit with the user's search. However, some candidates do not provide a lot of information to the screening questions. Thus, Tegus could encourage candidates to have to provide a certain number of sentences to screening questions to help the user get a better understanding of the candidates knowledge.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have used competing expert network firms like GLG, Guidepoint and Silverlight. GLG has a very good network of experts, which may be on par or better than Tegus. However, GLG did not have a transcript library to search through and they were very expensive. The lack of a transcript library is a big deal to me, as it results in having to schedule multiple calls, which takes up a lot of time. Guidepoint was slightly lower cost and had a good candidate pool. From memory, the pool of candidates was not as good as GLG, but good enough for how I used the service. Similarly, though, there was not a library of expert transcripts. Silverlight is the Ryanair/Spirit Airlines/Greyhound of expert networks...they will get you expert calls but the whole process is terrible. Pool of candidates is not good. They will nickel and dime you to no end. Website is difficult to use. Not worth using at all!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
Using the paid version would help delve into even more insights for your business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tegus ultimately has helped me increase my hit rate on ideas that I have published on. By helping me get a better understanding of a Company's fundamentals or relevant industry fundamentals, Tegus helps me make better investment decisions.
Tegus has increased the number of investment ideas that I generate. Given my main responsibility is to generate investment ideas, I am focused on making my research process as efficient as possible. In so doing, Tegus has increased the efficiency of my process by making the expert transcript library available. This is a key reason that I use Tegus.
Tegus has helped me to broaden my knowledge base more efficiently. By having transcripts where a subject company is mentioned but not the main focus of the interview, I learn how my subject company will impact other industries or where the company is also relevant. This helps to broaden my knowledge base outside of the standard focus for a given company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
