TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Talkwalker by Hootsuite

    Score8.1 out of 10
    N/ATalkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.N/A

    Xoxoday

    Score6.2 out of 10
    N/AXoxoday is a rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users.N/A
    Pricing
    Talkwalker by HootsuiteXoxoday
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Talkwalker by HootsuiteXoxoday
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Talkwalker by HootsuiteXoxoday
    Considered Both Products
    Hootsuite
    No answer on this topic
    Xoxoday
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Talkwalker by HootsuiteXoxoday
    Small Businesses
    Followerwonk
    Score6.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Crowdbooster (discontinued)
    Score7 out of 10
    No answers on this topic
    Enterprises
    1-Social
    Score5.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Talkwalker by HootsuiteXoxoday
    Likelihood to Recommend
    8.3
    (13 ratings)
    9.3
    (6 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Talkwalker by HootsuiteXoxoday
    Likelihood to Recommend
    Hootsuite
    Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
    Incentivized
    Read full review
    Xoxoday
    Based on my experience Xoxoday Plum is suited for any organization out there which needs gifts cards sending platform. They have free and pro plans which make it a great platform for both small and large businesses according to their requirements. They have many features which make them a great platform for all businesses.
    Incentivized
    Read full review
    Pros
    Hootsuite
    • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
    • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
    • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
    • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
    • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
    • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
    Incentivized
    Read full review
    Xoxoday
    • Easy to use platform
    • Multiple brands
    • Multiple categories
    • Seamless experience
    • Liberty to spend the allocated points/money on more than one product/service/brand/category.
    Incentivized
    Read full review
    Cons
    Hootsuite
    • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
    • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
    Incentivized
    Read full review
    Xoxoday
    • Availability of Single Sign On.
    • Easy profile viewing. Whenever a colleague was mentioned in the town hall, I have to hover over their names and wait for the "view profile" button to appear, instead of just clicking on their tagged names.
    • Improve searching for colleagues' profiles. Whenever I checked on my colleagues via the search button, it will be their mentioned post, and not their profile is shown.
    Incentivized
    Read full review
    Likelihood to Renew
    Hootsuite
    Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
    Read full review
    Xoxoday
    No answers on this topic
    Usability
    Hootsuite
    Despite all the functionalities available on the platform, I never felt overwhelmed or confused
    Read full review
    Xoxoday
    No answers on this topic
    Performance
    Hootsuite
    Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
    Incentivized
    Read full review
    Xoxoday
    No answers on this topic
    Support Rating
    Hootsuite
    They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
    Incentivized
    Read full review
    Xoxoday
    No answers on this topic
    Alternatives Considered
    Hootsuite
    I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
    Incentivized
    Read full review
    Xoxoday
    A points redemption catalog like gift cards, experiences, perks, financial products, etc. For employee engagement, pulse surveys, internal communication, social intranet, employee recognition, and more.• Gifting, Survey Incentives, Earn and burn programs, Consumer Promotions, Referral bonuses, loyalty campaigns, and more.
    Incentivized
    Read full review
    Return on Investment
    Hootsuite
    • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
    • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
    • Using the paid version would help delve into even more insights for your business.
    Incentivized
    Read full review
    Xoxoday
    • ROI has been good with motivated team members.
    • It adds as a special lever to save cost of sale.
    • Business objective has received a boost.
    Incentivized
    Read full review
    ScreenShots

    Xoxoday Screenshots

    Screenshot of The interface to send reward points.Screenshot of The Xoxoday Plum Perks Marketplace.Screenshot of Some of the available integrations with tools and tech stack.Screenshot of Reward codes.Screenshot of Reward links.Screenshot of An example of the reports and insights available for analysis.