What users are saying about
104 Ratings
104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Likelihood to Recommend

Tealium iQ

Anyone with an ecommerce site that partakes in paid marketing campaigns will undoubtedly benefit from Tealium iQ Tag Management System. If you care about data, analytics, and tracking, chances are you'll find the tool very valuable.
Kelly Saux profile photo

Feature Rating Comparison

Security

Tealium iQ
8.7
Role-based user permissions
Tealium iQ
8.7

Tag Management

Tealium iQ
8.0
Tag library
Tealium iQ
8.7
Tag variable mapping
Tealium iQ
8.7
Ease of writing custom tags
Tealium iQ
7.5
Rules-driven tag execution
Tealium iQ
8.2
Tag performance monitoring
Tealium iQ
7.2
Improved page load times
Tealium iQ
6.6
Mobile app tagging
Tealium iQ
9.0
Library of JavaScript extensions
Tealium iQ
8.3

Data Management & Integrity

Tealium iQ
7.4
Event tracking
Tealium iQ
8.2
Mobile event tracking
Tealium iQ
7.8
Data distribution management
Tealium iQ
7.5
Universal data layer
Tealium iQ
8.7
Automated error checking
Tealium iQ
5.0

Pros

Tealium iQ

  • Technology: Tealium continues to improve the iQ solution rapidly based upon the feedback of existing and new customers. Tealium seeks the customer feedback to push the solution forward in new and exiting ways that delivers value and flexibility to customers.
  • Customer Service: Tealium has been able to maintain a high level of customer service despite the rapid growth of the company. This is a testament to the organization of the company and their ability to attract the right talent to manage that growth.
  • Customers: Tealium is managing more tags than its competitors combined and the strength of the customer community creates a rising tide of ideas which helps Tealium move the solution forward while inspiring new ways for customers to leverage the toolset.
No photo available

Cons

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
No photo available

Likelihood to Renew

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium is working great for us so far!
Courtney Craig profile photo

Usability

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
Jeremy Myers profile photo

Performance

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

Tealium iQ

We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
  1. Better UI
  2. Better customer references
  3. A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Jeremy Myers profile photo

Return on Investment

Tealium iQ

  • We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
  • Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.
Jeremy Myers profile photo

Pricing Details

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison