Likelihood to Recommend
If developers manage tagging and it's going to stay that way, they can just implement tags in the code. That might be easier than learning an interface. Tealium is better for data analysts who don't know or don't have access to code, but want to manage tagging
Feature Rating Comparison
Role-based user permissions
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Improved page load times
Mobile app tagging
Mobile event tracking
Data distribution management
Universal data layer
Automated error checking
- User interface is simple and easy to understand
- Our deployment engineer and account manager have been outstanding resources for us
- Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
- Puts data in the hands of a data team instead of developers
- Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
- It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
- Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
Likelihood to Renew
Based on 14 answers
Easy choice: Does what it says it will do -- and their service is top notch. Highly confident in their ability to continue to serve our needs.
Based on 5 answers
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Director in Information TechnologyRetail Company, 10,001+ employees
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
- Better UI
- Better customer references
- A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Return on Investment
- We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
- Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.
Premium Consulting/Integration Services—
Entry-level set up fee?