What users are saying about
101 Ratings
101 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Tealium iQ

If developers manage tagging and it's going to stay that way, they can just implement tags in the code. That might be easier than learning an interface. Tealium is better for data analysts who don't know or don't have access to code, but want to manage tagging
Courtney Craig profile photo

Feature Rating Comparison

Security

Tealium iQ
8.5
Role-based user permissions
Tealium iQ
8.5

Tag Management

Tealium iQ
8.1
Tag library
Tealium iQ
8.5
Tag variable mapping
Tealium iQ
8.5
Ease of writing custom tags
Tealium iQ
7.0
Rules-driven tag execution
Tealium iQ
8.5
Tag performance monitoring
Tealium iQ
9.0
Improved page load times
Tealium iQ
7.0
Mobile app tagging
Tealium iQ
9.0
Library of JavaScript extensions
Tealium iQ
7.5

Data Management & Integrity

Tealium iQ
7.2
Event tracking
Tealium iQ
8.0
Mobile event tracking
Tealium iQ
8.0
Data distribution management
Tealium iQ
6.0
Universal data layer
Tealium iQ
8.0
Automated error checking
Tealium iQ
6.0

Pros

  • User interface is simple and easy to understand
  • Our deployment engineer and account manager have been outstanding resources for us
  • Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
  • Puts data in the hands of a data team instead of developers
Courtney Craig profile photo

Cons

  • Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
  • It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
  • Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
Courtney Craig profile photo

Likelihood to Renew

Tealium iQ9.6
Based on 14 answers
Easy choice: Does what it says it will do -- and their service is top notch. Highly confident in their ability to continue to serve our needs.
Matthew DiAntonio profile photo

Usability

Tealium iQ8.5
Based on 5 answers
No interface is perfect and the lack of a mobile interface has been an issue on one or two instances.
Jeremy Myers profile photo

Performance

Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

Implementation

Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons:
  1. Better UI
  2. Better customer references
  3. A corporate leadership we had positive previous experience with (some of us had previously worked with Webside Story)
Jeremy Myers profile photo

Return on Investment

  • We were able to save a lot of IT hours due to moving over to Tealium. We estimate Tealium paid for itself in about 4 months.
  • Most of our tags are now able to go live in 15 minutes. I used to take us a 2 week sprint.
Jeremy Myers profile photo

Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details