TimeXtender vs. Cyfe, by Traject

TimeXtender has worked really well with our customers who have different data sources using complex data types in large quantities requiring a DW-like solution that can consolidate all data sources at one-HUB. TimeXtender does this well, and provides automation capabilities, the ability to easily handle slowly changing dimensions, handing data lineage and data security very well. TimeXtender has the ability to be very customizable, allowing the HUB to grow as your business does. TimeXtender's customer support team is super helpful and will work with you throughout your implementation to make sure you reach success with the product. The ROI for timeXtender versus competing products (there aren't many that do what timeXtender does) shows the investment to be worthwhile for the majority of organizations in today's data-rich corporate world.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• It has the ability to create one dynamic 'DW' or source of truth, consolidating all data sources in one HUB.
• Ease of use, with a great UI that is easy to learn and adapt to.
• Ease/speed of complex implementation.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• Product Marketing: As implementers and resellers of this technology, we loved it. But, convincing clients who had not previously heard of TX/Discovery Hub was more difficult than it could have been if the company had a larger marketing force behind it.
• Relatively New to Market: it creates a learning curve for early implementers.
• More information should be published on timeXtender's website about product lines, including testimonials.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

For our clients, timeXtender was a much better solution. It offered a more cost-effective solution, easier integration, and better customer support for our complex client needs. The timeXtender team worked with us throughout the process to make sure we could create a success story that was repeatable for our clients, and they proved great partners.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations