Cyfe, by Traject vs. Visual KPI

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

[Visual KPI is well suited for:] 1. Maintenance or field worker in oil & gas/chemical/ process industry mostly; machines status on the map & functionality for tracing exact location of the machines. 2. Key personnel of the site is always in move within the site/plant; useful for monitoring key performance indicators of the plant 3. KPIs to be built based on multiple data sources as well as integration with ERP tool

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• The latest user interface makes it easier to use.
• The search function helps find projects quickly.
• It covers a lot of areas of your business so there is intrinsic value to how robust it is.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

• Intelligent prediction & AI
• Deep integration is limited to OSISoft's PI AF; bit time consuming for large integration for other historians > mapping hierarchy
• Template to create Apps like OEE, Cycle time etc for rapid deployment

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

1. At large it was successful implementation. - [Users] are empowered to find out performance measures easily - issues like machine downtime, trend analysis, location specific downtime information, roll out functionalities, up time of the machines or area, alert based on run hour of the machines/ pumps, manual data entry to capture reason code for any downtime

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

1. Online documentation 2. How to do videos 3. Very supportive customer support 4. Excellent & user centric sales team

Incentivized

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

Most of these products serve as the master source for managing data, but they all seem to have their own focus for what kind of data and metrics they monitor, visualize and analyze. I think Visual KPI holds its own against the competition because it serves so many purposes for so many departments at your organization.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations

• Duration to realize the benefit is less
• OpEx requirement is steady since system is very robust
• Minimum to no training required for users; VisualKPI is very intuitive

Incentivized