Treasure Data

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Treasure Data
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time. According to the vendor, Treasure Data serves customers globally across a broad base of industries that…N/A
Pricing
Treasure Data
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Treasure Data
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeOptional
Additional Details
More Pricing Information
Community Pulse
Treasure Data
Considered Both Products
Treasure Data
Chose Treasure Data
I would put Treasure Data up against any CDP.
Chose Treasure Data
Treasure Data is expansive, in matters of data collection, connectivity, among others. Further, the web personalization, which is a validated option in making the business more global and expansive. The accurate nature of digging the customer details and data extraction makes …
Chose Treasure Data
We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing …
Chose Treasure Data
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer …
Chose Treasure Data
We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
Chose Treasure Data
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
Chose Treasure Data
Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their …
Chose Treasure Data
NA
Chose Treasure Data
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There …
Chose Treasure Data
Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized …
Chose Treasure Data
I can refine customer behavior more than Google Ananlytics or see it without aggregation errors.
Chose Treasure Data
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created …
Chose Treasure Data
Treasure Data has more customizations plus the cost factor.
Chose Treasure Data
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data …
Chose Treasure Data
More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
Chose Treasure Data
Treasure Data is easier to implement
Chose Treasure Data
I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' …
Chose Treasure Data
Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
Chose Treasure Data
Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their …
Chose Treasure Data
We didn't consider any other customer data platform solutions other than Treasure Data.
Top Pros
Top Cons
Best Alternatives
Treasure Data
Small Businesses
SALESmanago
SALESmanago
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternatives
User Ratings
Treasure Data
Likelihood to Recommend
9.0
(90 ratings)
Likelihood to Renew
9.1
(5 ratings)
Usability
8.0
(4 ratings)
Availability
9.1
(1 ratings)
Performance
8.2
(1 ratings)
Support Rating
8.2
(7 ratings)
In-Person Training
6.4
(1 ratings)
Online Training
7.3
(1 ratings)
Implementation Rating
6.4
(2 ratings)
Configurability
7.3
(1 ratings)
Ease of integration
9.1
(1 ratings)
Product Scalability
9.1
(1 ratings)
Vendor post-sale
7.3
(2 ratings)
Vendor pre-sale
7.4
(2 ratings)
User Testimonials
Treasure Data
Likelihood to Recommend
Treasure Data
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
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Pros
Treasure Data
  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
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Cons
Treasure Data
  • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
  • Small bugs on the graphical user interface
  • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
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Likelihood to Renew
Treasure Data
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
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Usability
Treasure Data
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
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Reliability and Availability
Treasure Data
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
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Performance
Treasure Data
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
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Support Rating
Treasure Data
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
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In-Person Training
Treasure Data
I was not here when treasure data was implemented to our company.
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Online Training
Treasure Data
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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Implementation Rating
Treasure Data
Implementation was quick and our developers had very few issues with the SDK.
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Alternatives Considered
Treasure Data
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
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Scalability
Treasure Data
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
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Return on Investment
Treasure Data
  • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
  • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
  • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
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ScreenShots

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder