TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Triple Whale

    Score9.3 out of 10
    N/ATriple Whale is a marketing analytics solution that enables users to visualize data in one central dashboard, generate reports, and track profit. Upgrading to its attribution plan provides additional data and analytic capabilities. The "Full Whale" plan adds the company's Creative Cockpit and FinHub products which enable analysis by content type, tracks creative performance, and adds additional trend analysis.

    $129

    per month

    Trustpilot

    Score6.8 out of 10
    N/ATrustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).

    $259

    per month per domain

    Pricing
    Triple WhaleTrustpilot
    Editions & Modules
    Growth
    $129
    per month
    Pro
    $199
    per month
    Enterprise
    $279
    per month
    Plus
    $259
    per month per domain
    Premium
    $629
    per month per domain
    Advanced
    $1,059
    per month per domain
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    Triple WhaleTrustpilot
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing (16.6%).—
    More Pricing Information
    Community Pulse
    Triple WhaleTrustpilot
    Considered Both Products
    Triple Whale
    No answer on this topic
    Trustpilot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    50%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    43%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    Triple WhaleTrustpilot
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    PowerReviews
    Score7.8 out of 10
    Enterprises
    No answers on this topic
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Triple WhaleTrustpilot
    Likelihood to Recommend
    10.0
    (2 ratings)
    4.9
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    7.0
    (1 ratings)
    8.5
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.7
    (4 ratings)
    User Testimonials
    Triple WhaleTrustpilot
    Likelihood to Recommend
    Triple Whale
    For paid social accounts where demand generation, storytelling, and advanced attribution are necessary, this can help visualize that story and track a customer's journey in ways that you just otherwise wouldn't be able to do in a paid social platform. It does it so quickly that you're hardly taking any time to actually create these really advanced visualizations, which can help validate some of the thoughts or ideas you have on what the data is saying. In some cases, it can redirect you towards new thoughts or paths of what might or might not be happening that you otherwise wouldn't have thought of. Think of it almost like another expert on your team that just is a genius with data
    Incentivized
    Read full review
    Trustpilot
    Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.
    Read full review
    Pros
    Triple Whale
    • Integrate data from multiple platforms into one location.
    • Provide easy to use and customizable dashboards.
    • Help with additional attribution methods and accuracy.
    Incentivized
    Read full review
    Trustpilot
    • Completing the review for the customer is a simple process which enables us to receive more feedback.
    • The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
    • The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
    Incentivized
    Read full review
    Cons
    Triple Whale
    • Amazon data is difficult to integrate.
    • Shipping costs by channel and avg./unit cost - if possible.
    • Better tutorials to understand all the tools available.
    Incentivized
    Read full review
    Trustpilot
    • Allow you to highlight sections of the review and respond
    • Stop reviews from unverified purchasers
    • Searching for a review can sometimes be hit or miss
    Incentivized
    Read full review
    Likelihood to Renew
    Triple Whale
    No answers on this topic
    Trustpilot
    It's expensive and customer service is not the best.
    Incentivized
    Read full review
    Usability
    Triple Whale
    Without Moby, I'm not sure how much I would use Triple Whale. It feels a little intimidating, even to someone who is an expert in the field. Just because we're an expert at paid social or paid search doesn't mean we're an expert at attribution. There is a level of hand-holding necessary if we didn't have that AI integration to be able to use more plain language to unearth the golden nuggets that live within Triple Whale. Moby brings that to life.With Moby, it's a 10. It's amazing. Without Moby, it's probably a six. I'm sure all of the amazing nuggets still exist, but it's just hard to dig them up
    Incentivized
    Read full review
    Trustpilot
    Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!
    Incentivized
    Read full review
    Support Rating
    Triple Whale
    No answers on this topic
    Trustpilot
    I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
    Incentivized
    Read full review
    Alternatives Considered
    Triple Whale
    The triple whale is a more holistic consolidated view of the ad spend and sales picture.
    Incentivized
    Read full review
    Trustpilot
    Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
    Incentivized
    Read full review
    Return on Investment
    Triple Whale
    • Helps us balance our FB and Google spend.
    • Know when to scale spend.
    • Know when to back of spend.
    Incentivized
    Read full review
    Trustpilot
    • Helps us to determine what our customers care about.
    • We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.
    Incentivized
    Read full review
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